DiviCom and SeaChange Collaborate To Bring Local Advertising Insertion to Digital Cable Television.Business/High-Tech Editors NAB2000 - DiviCom booth, No. S5539 SeaChange booth, No. L1523 LAS VEGAS--(BUSINESS WIRE)--April 12, 2000 Companies Demonstrate Multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple Digital Transport Stream Insertion Solution at NAB 2000 In support of the rapid deployment of digital cable service in cable television systems, DiviCom(R) and SeaChange International  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , Inc. will provide a solution for inserting local advertisements into digital cable channels. DiviCom (Nasdaq:CUBE) is the world's leading provider of open solutions for digital television. SeaChange (Nasdaq:SEAC SEAC Student Environmental Action Coalition SEAC Spongiform Encephalopathy Advisory Committee SEAC Southeast Archeological Center (National Park Service) SEAC South East Asia Command (Allies WWII) ) is the leader in advertising insertion with Spot MPEG-2 digital insertion systems deployed in approximately 80 percent of the cable television industry. Debuting in demonstration at this week's National Association of Broadcasters (NAB) exposition, the solution comprising DiviCom's TransRater(TM) TR400 and SeaChange's Spot System, enables insertion into any format of digital programming, including statistically multiplexed programs. By making any stream available for ad insertion, the companies empower cable operators to grow their business, to provide greater value to ad clients, and to recoup recoup To sell an asset at a price sufficient to recover the original outlay or to offset a previous loss. their investment in digital networks and the multibillion dollar cable advertising business. The SeaChange and DiviCom solution introduces unprecedented flexibility to digital stream insertion. It gracefully manages dramatic changes in bit-rates of the various sizes of digital ad files in the typical ad schedule, allowing ads to be inserted into a wide range of bit streams without compromising image quality. Further, it allows seamless, frame accurate insertions both in and out of the ad file, regardless of the format of the incoming digital channel. The solution also protects the cable operator's investment as it incorporates a new application programming interface (API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. ) that accommodates the new splicing splicing /splic·ing/ (spli´sing) 1. the attachment of individual DNA molecules to each other, as in the production of chimeric genes. 2. RNA s. standards MPEG-2 streams developed by the Society of Cable Telecommunications Engineers Telecommunications Engineers or Telecom Engineers come in a variety of different types from basic circuit designers to strategic mass developments. A Telecom Engineer is responsible for designing and overseeing the installation of telecommunications equipment and facilities, such (SCTE SCTE Society of Cable Telecommunications Engineers SCTE Society of Cable Television Engineers SCTE Serial Clock Transmit External ) and the Society of Motion Pictures Television Engineers (SMPTE (Society of Motion Picture and Television Engineers, White Plains, NY, www.smpte.org) A professional society for motion picture and TV engineers with more than 9,000 members worldwide. It prepares standards and documentation for TV production. ). "With Stream Insertion we're helping cable television operators expand the revenue stream for the local cable ad business and it's as exciting as the widespread arrival of automated multichannel ad insertion was," said James Kelso, vice president of advertising systems, SeaChange International. "For all our customers, a seamless upgrade of their existing Spot Systems and the introduction of a TransRater makes very desirable digital channels available to local advertising clients. This is one of the greatest advantages of our systems -- the customer's original investment in SeaChange goes a long way toward capturing future business opportunities." "This solution allows providers to gain a return on the investment they have made in the digital network," said Tom Lookabaugh, President of DiviCom. "This technology partnership takes us one step closer to delivering targeted ads to well-defined groups of viewers within the local cable system, producing the strongest advertising impact available to cable television companies." At NAB 2000, DiviCom and SeaChange will demonstrate the digital streams insertion solution in DiviCom's booth, No. S5539 and the SeaChange booth No. L1523. About SeaChange Serving 27,000 television channels for broadcast and cable television companies worldwide, SeaChange International, Inc. (www.schange.com) the leading provider of MPEG-2 digital video systems. SeaChange's products, incorporating the Company's patented software and hardware technologies, automate the management and distribution of video streams including advertisements, movies, news updates and other broadcast-quality video programming requiring precise execution. Founded in 1993, SeaChange is headquartered in Maynard, Mass. About DiviCom DiviCom, a division of C-Cube Microsystems Inc. (Nasdaq: CUBE), provides open solutions for digital television including audio/video encoders, stream processors and network management systems, as well as data broadcast solutions and integration and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . Based on the MPEG-2, DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard. , SCTE and ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina. international standards, DiviCom products allow digital video to be broadcast over various networks including satellite, wireless, fiber and cable. As announced on October 27, C-Cube Microsystems has entered into a definitive agreement to combine DiviCom with Harmonic (Nasdaq:HLIT), and to spin off or sell its semiconductor business prior to the closing of the transaction. The deal is expected to close in May 2000. DiviCom and MediaView are trademarks of DiviCom. C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems Inc. |
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