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DiviCom Uplink Solution Selected for New Satellite Broadcast Service in Hong Kong; Another Major DiviCom Win in PRC.


MILPITAS, Calif.--(BUSINESS WIRE)--Oct. 4, 1999--

DiviCom, a C-Cube subsidiary and the world's leading provider of open solutions for digital television, today announced the installation of its uplink solution for Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov.  satellite service provider APT Satellite Holdings Limited (APT).

The installation comes just weeks after the Hong Kong Special Administration Region granted APT a satellite television uplink and downlink license and two months after DiviCom was selected for the 70-channel digital satellite broadcast system run by the government-owned China Central Television (CCTV CCTV
abbr.
closed-circuit television


CCTV closed-circuit television
) network in Beijing.

Using the DiviCom technology and one of its own orbiting satellites, Apstar IIR IIR - Infinite Impulse Response , APT will uplink digital television programming from its satellite control center in Tai Po
''For the district in Hong Kong, see Tai Po District.
''For the new town in Hong Kong, see Tai Po New Town.
Tai Po (Traditional Chinese: 大埔 
, Hong Kong, and broadcast to the Apstar's footprint regions in the PRC and other Asia Pacific countries. The satellite television service, set to be launched in the coming months, will carry 12 television channels within the first year.

"APT is a leading satellite service provider in the Asia Pacific region," DiviCom President Tom Lookabaugh said. "With its satellite control center in Tai Po and some 40 experienced satellite and communications specialists and engineers, APT is in a position to offer the highest quality services to its clients. And with our leading uplink equipment and system-design and integration experience, APT will be able to maximize the efficiency, reliability and video quality of its system."

As part of its contract with APT, DiviCom designed and installed the system that includes the open solutions provider's award-winning DiviCom MediaView(TM) MV40 encoder, DiviTrack(TM) statistical multiplexer, MN20 multiplexer and THESYS network management system.

DiviCom's open-solution concept and extensive experience in integrating a wide range of third-party equipment and system architectures gave APT the flexibility it needed to select uplink equipment before it had selected the conditional access system A conditional access system (CAS) is a system by which electronic transmission of digital media, especially satellite television signals through cable, is limited to subscribed clients. This is called conditional access.  and set-top boxes.

The installation marks DiviCom's second major win in the People's Republic of China in as many months. In early August, the CCTV network selected DiviCom to implement China's first direct broadcast satellite service.

About DiviCom

DiviCom, Inc., a wholly-owned subsidiary of C-Cube Microsystems Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CUBE), provides open solutions for digital television including audio/video encoders, multiplexers and network management systems, as well as data broadcast solutions and integration and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . Based on the MPEG-2, DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard.  and ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina.  international standards, DiviCom products allow digital video to be broadcast over various networks including satellite, wireless, fiber and cable.

C-Cube is the leading provider of digital video silicon solutions for the communications, consumer electronics and computer markets. Both companies are based in Milpitas, Calif. C-Cube can be reached at 1.408.490.8000 or www.c-cube.com and DiviCom at 1.408.490.6700 or www.divi.com.

Note to Editors: DiviCom and MediaView are trademarks of DiviCom, Inc. C-Cube and the C-Cube logo are trademarks of C-Cube Microsystems Inc.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 4, 1999
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