DiviCom Establishes Four Offices in China; Delivering Resources to Address Rapidly Expanding Digital Television Market.BEIJING, China--(BUSINESS WIRE)--March 24, 1999--DiviCom, Inc., a wholly-owned C-Cube Microsystems (Nasdaq:CUBE) subsidiary and the leading provider of open solutions for digital television, today announced the expansion of its Asia-Pacific presence with the opening its first sales offices in China. The four new offices are located in Beijing, Chengdu, Shanghai and Shenzhen. The new offices will target the growing needs of digital broadcasting Digital broadcasting is the practice of using digital data rather than analogue waveforms to carry broadcasts over television channels or assigned radio frequency bands. It is becoming increasingly popular for television usage (especially satellite television) but is having a market in the region. DiviCom will concentrate its efforts in four main market segments including satellite, digital cable TV, contribution and distribution, and digital terrestrial TV broadcast. Establishment of the new offices is designed to increase the effectiveness of DiviCom's sales channels and strengthen support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services in China. DiviCom has appointed two new regional sales managers sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → for China responsible for working directly with customers, providing consultation and management on all projects. DiviCom's direct presence will enable it to create and deliver flexible, integrated, end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for China's newest digital service providers. "Demand for top-quality digital video and data services are growing rapidly in China," said Richard Chau, DiviCom Inc.'s Managing Director of Asia Pacific. "Our move to open local offices signals a commitment to our China customers and puts us in an excellent position to deliver superior open solutions and technical follow through for China's top service providers." "DiviCom is responding to the tremendous interest generated by our open digital broadcasting solutions in China," said Tom Lookabaugh, president of DiviCom. "The opening of these offices will give our customers in China increased access to our advanced technology, strong partnerships, and design and integration expertise that have resulted in the successful deployment of almost 5000 digital systems around the world." DiviCom has successfully installed digital TV systems on six continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC. and in over 36 countries for leading digital video service providers including Bell Atlantic, Bell South Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , US West, DIRECTV U.S., EchoStar, GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) , MediaOne, NTL NTL Nevertheless NTL National Transportation Library NTL Norsk Tjenestemannslag NTL National Training Laboratories NTL Never Too Late NTL Nothing to Lose NTL National Training Laboratory NTL None the Less NTL Number Theory Library , Pax TV, Ondigital, DIRECTV Japan, Optus, and LIN Television Systems. Currently, DiviCom is also working with a number of cable TV, broadcast and telecommunication customers in China to design and build digital TV solutions that provide video, voice and data services to homes. In 1995, C-Cube entered the China market by enabling the first high-volume digital video consumer electronics product, the VideoCD player. Today, VideoCD represents the world's fastest growing consumer electronics market, which is primarily in Mainland China. C-Cube has offices in Shenzhen, Chengdu, Beijing, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , and Shaghai. DiviCom has its Asia Pacific headquarters in Hong Kong. For more information about DiviCom or its products please call the local DiviCom office or visit the web site at http://www.divi.com. The contact information for the new DiviCom offices is as follows: Beijing Room 1101, Jade Palace Hotel, No. 76 Zhichun Road, Haidian District, Beijing 100086. Tel: (86) 10 6263 8299, Fax: (86) 10 6263 8322 Chengdu Room 601-602, Lido Plaza, Da Ke Jia Lane, Chengdu 610016. Tel: (86) 28 675 5228, Fax: (86) 28 651-2863 Shanghai Room 1715, No. 819 Nanjing W. Road, Shanghai 200040 Tel: (86) 21 6215 7630, Fax: (86) 6215 7629 Shenzhen Unit A-F, 27th Floor, Int'l Trade Commercial Building, No. 3005, Nanhu Road, Shenzhen 518014 Tel: (86) 755 519 5166, Fax: (86) 21 6215 7629 About Divicom DiviCom, Inc. is a leading provider of open solutions for digital television. Products include audio/video encoding See encode. , data broadcast solutions, network management systems, consulting and integration services. Based on the MPEG-2, DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard. and ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina. international standards, DiviCom products enable digital video broadcasting over a variety of networks including satellite, wireless, fiber and cable. DiviCom, Inc. is a wholly-owned subsidiary of C-Cube Microsystems Inc. (Nasdaq: CUBE), and both companies are based in Milpitas, Calif. C-Cube is the leading provider of digital video silicon solutions for the communications, consumer electronics and computer markets. C-Cube can be reached at 1.408.490.8000 or www.c-cube.com. DiviCom can be reached at 1.408.490.6700 or www.divi.com. -0- Note to Editors: DiviCom and MediaView are trademarks of DiviCom, Inc. C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems Inc. |
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