Diversify your product line.The head of NorWa Manufacturing and Distribution Co. knew two things when he launched his business three years ago: Northern Ontario Northern Ontario is the part of the province of Ontario which lies north of Lake Huron (including Georgian Bay), the French River and Lake Nipissing. Northern Ontario has a land area of 802,000 km² (310,000 mi²) and constitutes 87% of the land area of Ontario, although it forestry mills generate tons of wood waste and horses have a propensity to defecate--a lot. Now to marry the two ideas. The wood pellet fuel manufacturer has branched off into a new market, producing an absorbent absorbent /ab·sor·bent/ (-sor´bent) 1. able to take in, or suck up and incorporate. 2. a tissue structure involved in absorption. 3. a substance that absorbs or promotes absorption. bedding for horses and livestock with a pellet made from saw dust. This year, he plans to ship more than 6,000 tonnes of pellets to his distributors in Michigan, Wisconsin and Minnesota. He searched the Internet for potential customers in the U.S. Midwest states and at times personally delivered free samples by truck, at his own expense. www.norwamfg.com By IAN ROSS Ian Ross is the name of:
Northern Ontario Business Northern Ontario Business is a Canadian magazine, which publishes monthly in Greater Sudbury, Ontario. The magazine covers business news and issues in Northern Ontario. |
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