Diversified Ethanol a Division of Originally New York, Inc Closing in on $12 Billion Deal to Become Market Leader in Ethanol Production.

Combined Companies to Produce Ethanol at 60 % Discounts to Any Other Technology in the World

CHICAGO -- Diversified Ethanol, a division of Originally New York, Inc (OTCBB:ONYI) has signed a memorandum of understanding (MOU) with US Sustainable Energy Corp. (Pink Sheets:USSE) to acquire certain assets and patent pending technology, which can convert biomass into valuable 7-3-7 fertilizer. Its by-products can be readily and cheaply converted into a revolutionary new type of biofuel that resembles biodiesel. The net result has been certified to produce 5 gallons of fuel per bushel of soybeans, almost double the industry standard for biodiesel. The technology can also run on cow manure and wood chips.

By combining Diversified Ethanol and USSE's technology, the company believes it can produce 200 proof ASTM certified ethanol 60% cheaper than any other technology in the world. The company believes this technology has an immediate market value of between 9 and 12 billion dollars. In light of this information, if the company were to eventually have a billion shares outstanding, the intrinsic value of the company stock would be $12 per share, other growth catalysts not considered. A typical reporting company stock is worth far more than an identical pink sheet stock. For this reason and many others, the companies may be able to work a deal together to create an unusually substantial synergy as ONYI pursues a listing on a national senior exchange.

CEO Taylor Moffitt stated, "We are honored to be a part of this historic contribution to mankind. We are here to help farmers, lessen the heavy yoke of imported fuel, help to create food and jobs for Americans, and offer the greatest solution to the world's need for energy that has ever been conceived since humans harnessed the power of fire itself. This is truly going to change the way the world thinks about energy."

The company intends to begin utilizing the low-cost fuel to power its own ethanol plants with nearly free steam, and to build what will be the world's largest ethanol plant with the help of other established ethanol engineering firms. Present ethanol projects will continue.

About U.S. Sustainable Energy

USSEC holds patent-pending technology for a new breakthrough biofuel and carbon based fertilizer. USSEC has successfully demonstrated the most cost-effective method of producing biofuel estimated at $.50/gallon according to exhaustive studies and independent lab confirmation. The company has developed the process, units, and catalyst that will transform agricultural biomass into biofuel and fertilizer. This technology offers a solution for foreign oil dependence, balancing industrial and agricultural concerns with environmental issues and stabilizing and eventually reversing global greenhouse gas emissions. USSEC's research and development has successfully demonstrated the core technology in its fully functional facility located in Port Gibson, MS. The company is currently pursuing fully scalable implementation and deployment at further locations. Unlike other biomass gasification, the USSEC process can operate at a variety of scale, converting even waste biomass into fuel and fertilizer. The fuel produced could ultimately be more valuable than ethanol or methanol, and the USSEC process can convert biomass materials at an efficiency that cannot be matched by currently planned operations. In addition, unlike virtually all other approaches for biomass to energy, which deplete soil nutrients, the USSEC process restores and enhances soil mineral and carbon content. As a direct result of this revolutionary approach to integrated energy and fertilizer production from biomass, the USSEC process effectively removes Greenhouse Gases from the atmosphere, and can do so profitably before the value of Green Certificates and Carbon Credits are considered.

For further information on USSEC, please visit www.ussec.us

For more information regarding Originally New York, Inc, please visit www.ONYIonline.com.

This press release does not constitute an offer of any securities for sale. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ, including, without limitation, the company's limited operating history and history of losses, the inability to successfully obtain further funding, the inability to raise capital on terms acceptable to the company , the inability to compete effectively in the marketplace, the inability to complete the proposed acquisition and such other risks that could cause the actual results to differ materially from those contained in the company's projections or forward-looking statements. All forward-looking statements in this press release are based on information available to the company as of the date hereof, and the company undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release. A 60% discount of ethanol production was figured as follows: According to a 3rd party, energy costs account for 35% of the expense of ethanol production, and USSEC's technology provides fuel as a zero-cost by-product of producing fertilizer. This added to the 30% more fermentable sugars produced with ultrasonic technology, from the same amount of corn, (according to Iowa State University) on a plant custom-designed to take advantage of the increase, results in savings of 65%. Additional savings are had to be from a specialized digester system. 60% was stated to be conservative.