Diversified Agency Services -DAS- Strengthens Digital Production Offerings Through Combination of Ad Arts and RC Communications.Business Editors NEW YORK--(BUSINESS WIRE)--March 31, 2004 Diversified Agency Services (DAS) today announced the melding of two of its creative service agencies, Advertising Arts (a division of Merkley + Partners) and RC Communications. This new stand-alone group, will adopt the moniker (1) A name, title or alias. See alias. (2) A COM object that is used to create instances of other objects. Monikers save programmers time when coding various types of COM-based functions such as linking one document to another (OLE). See COM and OLE. Advertising Arts. The new Advertising Arts is a full creative suite of digital production studios with capabilities such as: print advertising and out-of-home production services, presentation services as well as state-of-the-art retouching services. Advertising Arts assumes the core business and day to day operations of RC Communications and with its creative reputation and technological strength, gives the new combined agency a solid platform for growth. Ad Arts began 14 years ago as a creative service agency within Merkley + Partners. Along the way, Ad Arts enhanced its expertise by embracing new technologies and garnered specialized experience within a full-service ad agency. The principals of the new entity, Matthew Baldwin, Joe Chanin and Graham Turpin, have more than 60 years of experience delivering creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"This move will serve our existing clients better by offering economies of scale and longer access hours," said Turpin. "At the same time, this allows us to provide our services to a larger scope of clients and agencies." Omnicom Group Inc. (NYSE NYSE See: New York Stock Exchange - OMC OMC Organisation Mondiale du Commerce (French: WTO) OMC Organización Mundial del Comercio (Spanish: World Trade Organization) OMC Organização Mundial do Comércio ) (www.omnicomgroup.com), the leading marketing communications company in the world, consists of advertising agency networks BBDO BBDO Batten, Barton, Durstine & Osborn BBDO Bringing Biogeographic Data Online Worldwide, DDB Worldwide and TBWA TBWA Tampa Bay WorkForce Alliance (Florida) TBWA The Big What Adventure TBWA Texas Bottled Water Association TBWA Tampa Bay Water Authority (Florida) TBWA Tiny Bubbles With Attitude Worldwide. The group also includes: Diversified Agency Services (DAS), which operates a number of leading, independently branded companies in marketing services and specialty communications; Omnicom Media Group, which includes two leading international media buying and planning agencies, OMD OMD Doctor of Oriental Medicine. OMD, n.pr Doctor of Oriental Medicine. OMD 1. Oculomuscular dystrophy 2. Organic mental disorder and PhD; and Communicade, which manages investments in internet and digital media development companies. |
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