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Distractions deflect from issues--even around city hall.


Comedians get paid good money spoofing Angelenos and their lack of attention to serious items in the news, such as grand jury investigations into how city contracts are divvied out.

Is the local reaction to the current round of government inquiries disproving the myth? A random check of opinion in and around Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  City Hall last week turned up some familiarity with the ongoing county and federal investigations and the departures of three deputy mayors. But there were also a few blank stares.

"There are so many exposes on the front pages of newspapers these days," said Tom McQuade, a tax examiner with the Internal Revenue Service, who said he wasn't familiar with the controversy. "There's Kobe (Bryant), the man in Fresno who killed nine people, illegal immigrants flowing across the border, and the war in Iraq and Afghanistan. So much is happening that people tune out."

Nancy A. Cammarata, a senior management analyst with the Los Angeles Fire Department The Los Angeles Fire Department (LAFD), also known as the Los Angeles City Fire Department to distinguish it from the Los Angeles County Fire Department. It is the agency that provides fire protection and emergency medical services for the city of Los Angeles. , said the brouhaha at City Hall doesn't sound all that serious.

"I read about it in the newspapers," she said. "Sometimes people just leave for other jobs. I don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 if the departures were appropriate or not. That's entirely up to the mayor's office. Over time, the details will surface. Right now I'm not concerned."

Jacquelyn Lacey, director of central operations Central Operations (CO) is a major command of the London Metropolitan Police that provides operational support to the rest of the service. It is commanded by Assistant Commissioner Tarique Ghaffur.  with the Los Angeles County District Attorney's Office, has followed the activity closely, but doubted those outside government were as attentive.

"It's competing with other headlines," she said. "The deputy mayors are very important to the mayor's office. It causes one to wonder what is going on in the office, or what led to the resignations in that office. L.A. residents are a little bit more laid back on local politics."

Raphael Sonenshein Raphael J. Sonenshein (born 1949) is a professor of political science at California State University, Fullerton. Teaching at the college since 1982, Sonenshein holds a bachelor's in public policy from Princeton University and a doctorate in political science from Yale University. , a political science professor at California State University Enrollment
, said that if this were New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, the tabloids would be all over the story. "The threshold for something becoming a big public issue is higher here," he said.

To be fair, Sonensbein and others note that despite the increased media attention in recent weeks, the investigations appear to be at an early stage and there have been no indictments. "The public takes a lot of interest in scandals that become criminal," he said.

Rod Goree, an analyst with the L.A. Personnel Department, admits that aside from those who work in and around City Hall, public opinion is likely to be minimal. "Nobody is talking about this around the water cooler," he said.

Xandra Kayden, senior fellow with the School of Public Policy and Social Research at the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States).  at Los Angeles, cited a cynical public and a news media that has failed to spotlight complex issues.

"In a sense, things don't happen unless the Times says it's happening," Kayden said. "It is hard to get a voice or platform to be heard because this is such a large and complex city," she said.

Unlike New York, where there are four daily newspapers--two of them tabloids--the press in Los Angeles is less rough-and-tumble, she added.

"It's something about the culture that it just doesn't want to listen. Television is a lost cause here," she said. "I do find that people don't instinctively understand why this scandal is different."

Marcia Brandwynne, assistant news director of KTLA KTLA KCBS TV in Los Angeles  (Channel 5), which is owned by Tribune Co., conceded that "this is not a television story, but it is an important one that we alerted our viewers to. It's hard to explain financial malfeasance The commission of an act that is unequivocally illegal or completely wrongful.

Malfeasance is a comprehensive term used in both civil and Criminal Law to describe any act that is wrongful.
 and government malfeasance."

Aly Colon, a media analyst with the Poynter Institute The Poynter Institute is a school and resource for journalism located in St. Petersburg, Florida. It is in close proximity of the Nelson Poynter Memorial Library on the University of South Florida St. Petersburg campus that was built in memory of Nelson Poynter.  in St. Petersburg, Fla., explained that eyes might be glazing over on the issue because local media has failed to present the stories in a compelling way.

"Sometimes stories are written or produced in such a way where the relevancy, humanity and impact may not be made as clear in people's lives," Colon said. "People respond to stories because they resonate with them. Journalism has learned how to repeat information, but not deliver information that resonates with people."
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Article Details
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Title Annotation:Up Front
Author:Maio, Pat
Publication:Los Angeles Business Journal
Date:Apr 5, 2004
Words:676
Previous Article:Dual inquiries set federal, local investigators at odds.(Up Front)(Federal Attorney's Office Investigation)
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