DisplaySearch Conference to Examine the Future of TVs.

AUSTIN, Texas -- DisplaySearch, the worldwide leader in flat panel display (FPD) market research and consulting, and executives from leading TV brands and display suppliers will discuss the outlook for all TV technologies at the 7th Annual DisplaySearch US FPD Conference, which will be held March 1-3 at the Hilton La Jolla Torrey Pines in San Diego, California.

Major themes throughout the event will include three that are important to the future of TVs: the transition to HDTV, the market outlook for flat panel and microdisplay technologies, and continuing performance improvement and lowering costs in flat panel technologies. With LCD and PDP suppliers investing billions of dollars in expectation of the robust demand for flat panel TVs growing as costs fall, the outlook for flat panel TVs is critical to the health of the $62 billion FPD market. Representatives from leaders in many areas will cover these and other TV-related topics at this event:

--TV Brands: BenQ, HP, InFocus, Samsung, Sony, Syntax Groups and Toshiba

--Panel and Tube Suppliers: AUO, Brillian, CMO, iFire, LG.Philips LCD, Motorola, Samsung and Samsung SDI

--Component, Equipment and Technology Suppliers: Analog Devices, BOC Edwards, Eastman Chemical, Genoa Color, Litrex, Lumileds, NEC Electronics, Orbotech, Photon Dynamics, Pixelworks, ScanVue and Silicon Image

--Industry and Financial Analysts: CIBC, Citigroup, DisplaySearch, Morgan Stanley and UBS

On Day 1, multiple keynote speakers will discuss their outlook for the future of the TV market:

--Jim Sanduski, VP of Marketing, Visual Display Products Group, at Samsung Electronics, will examine the changing HDTV landscape and their North American market outlook by TV technology, as well as the seasonal nature of the TV market.

--Deborah Nelson, Personal Systems Group VP at HP, will examine trends in the digital entertainment market where computers, communications and consumer electronics are converging. She will share HP's vision of the future where we each create the entertainment experiences we want and where flat panel displays are everywhere.

--Donald McNaughton, SVP at Corning, and Bert Park, Worldwide SVP of Marketing at Samsung LCD Business, will examine the LCD TV market outlook from the perspectives of the dominant LCD glass supplier and largest TFT LCD manufacturer.

On Day 2, four of the six sessions will focus on different aspects of the TV market. One session will be dedicated to the TV market outlook and competition between different technologies. Called TV Market Trends and Outlook, this session will feature the following presentations:

--Ross Young, President and CEO of DisplaySearch, will present DisplaySearch's global TV market outlook, revealing Q4 results by technology, region, size, resolution and brand as well as the key strategic issues facing each technology. In addition, DisplaySearch will reveal its cost, margin and street price forecast by technology.

--Greg Gudorf, VP of Marketing in the Home Products Division at Sony, will discuss their outlook for different TV technologies, including its proprietary SXRD LCOS technology.

--Scott Ramirez, VP at Toshiba, will discuss Toshiba's outlook by technology including 1080p DLP RPTVs and its surface conduction electron-emitter displays (SEDs).

--Candace Peterson, VP of Corporate Marketing and Strategy at InFocus Corporation, will discuss their outlook for microdisplay RPTVs in both consumer and commercial markets and how South Mountain Technologies, its joint venture with TCL, will address the key challenges.

--Chris Kim, VP of PDP Sales and Marketing at Samsung SDI, will discuss the outlook for PDP demand, costs, performance and supply. Samsung SDI is the leading PDP module supplier, earning a 26% share in Q4'04.

--David Su, VP and GM of the TV Display Business Group at AUO, will discuss the progress of the LCD TV industry in Taiwan and why Japanese and Korean LCD suppliers are not the only suppliers to benefit from the growth of the LCD TV market.

--James Li, CEO of Syntax Groups -- a new entrant enjoying significant growth -- will discuss their market outlook for LCD TVs and LCOS RPTVs in North America, Taiwan and China.

Three other sessions on Day 2 sessions are related to TVs:

--  Financial Outlook session, which will draw upon leading
        financial firms' flat panel TV expectations

    --  Taiwan Supplier session, which will feature executives from:

        --  BenQ, a leading Taiwan TV brand and OEM

        --  CMO, Taiwan's leading LCD TV panel supplier

        --  Sintek, a leading Taiwan color filter supplier

        --  Wellypower, the leading backlight supplier in Taiwan

    --  Emerging Technology session, which will feature TV display
        technology presentations from Brillian, iFire, LG.Philips LCD
        and Motorola covering LCOS, TDEL, thin CRTs and carbon
        nanotubes.

Day 3 will feature two sessions related to TVs:

--The Improving Performance session will feature a presentation from Samsung on improving LCD black levels and response times, from LED backlight supplier Lumileds on the commercialization and performance advantages of their technology, display electronics presentations from Analog Devices, Pixelworks and Silicon Image, and Genoa Color's multi-primary color approach.

--The Cost Reduction session will examine ways in which PDP and TFT LCD manufacturers will be able to reduce costs. In addition to DisplaySearch's cost modeling projections, equipment and materials suppliers BOC Edwards, Eastman Chemical, Litrex, NEC Electronics, Orbotech and Photon Dynamics, will discuss how their advancements will reduce costs. Furthermore, display technology inventor Willem den Boer will discuss a new active matrix architecture which can achieve similar performance to TFT LCDs with just two or three masks, resulting in a dramatic reduction in capital costs.

The 7th Annual DisplaySearch US FPD Conference provides attendees with tens of thousands of dollars of market research as well as the opportunity to network with industry representatives throughout the FPD supply chain.

Sponsors of the event are

--Gold: Analog Devices, LG.Philips LCD, Samsung LCD Business, Syntax Groups and The Taiwan External Trade Development Council (TAITRA)

--Silver: Lumileds

--Bronze: California Micro Devices, Cleverdis, HP, Pixelworks, Toshiba America Electronic Components and USDC

--Media: CustomRetailer, Dealerscope, ElectronicDisplayCentral.com and HomeToys

Contact Kendra Smith for more information on registration, sponsorship and exhibits by calling 512-459-3126, ext. 107, emailing [e-mail] or visiting www.DisplaySearch.com/usfpd2005.

About DisplaySearch

DisplaySearch is the worldwide leader in market research and consulting for the flat panel display (FPD) industries. Founded in 1996, DisplaySearch serves a growing multinational client base, with an extensive array of market intelligence reports, advisory services, and global business conferences. The firm surveys the entire display industry food chain, including component and equipment manufacturers, display producers, OEMs, distributors and retailers. From this comprehensive vantage point, DisplaySearch prepares a valued suite of market forecasts, technology assessments, studies and analyses, and produces influential industry events worldwide. The firm is comprised of a core team of 18 analysts, located in Japan, Korea, North America and Taiwan. DisplaySearch is headquartered in Austin, Texas, with regional operations in Chicago, Houston, San Jose, Seoul, Taipei and Tokyo, and the company is on the web at www.displaysearch.com.