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Disney plans resort geared toward adults looking to broaden horizons.


Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Co. has unveiled plans for a resort in Orlando geared toward adults looking to explore new fields of study and broaden their horizons.

Dubbed the Disney Institute The Disney Institute was a resort and learning center at the Walt Disney World Resort in Lake Buena Vista, Florida. opened in 1992, the center was a pet project of then Disney CEO Michael Eisner who saw it as a way for families to learn and play together as well as way to tap into , the facility is slated to open Feb. 9, 1996, adjacent to the Walt Disney World Noun 1. Walt Disney World - a large amusement park established in 1971 to the southwest of Orlando
Orlando - a city in central Florida; site of Walt Disney World
 Resort. It will mark Burbank-based Disney's first venture into the resort business aimed primarily at adults, rather than their children.

The Disney Institute will offer personalized experiences for adults and families with older children, providing more than 80 different programs of study. Courses will be grouped in the fields of entertainment arts, sports and fitness, lifestyles, story arts, culinary arts, performing arts, design arts, environment and youth-oriented programs.

Think of it like continuing education continuing education: see adult education.
continuing education
 or adult education

Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904).
 in a vacation environment, or as Disney Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Michael D. Eisner called it, "discovery" vacations.

"We live in an age where discovering new things is a lifetime priority," said Eisner. "The Disney Institute will be a resort with a creatively charged atmosphere, where you can engage your body, excite your mind and expand your horizons. Guests can take part in programs and activities that range from animating a cartoon to creating a topiary topiary

Art of training living trees and shrubs into artificial, decorative shapes. Topiary is known to have been practiced in the 1st century AD. The earliest topiary was probably the simple development of edgings, cones, columns, and spires to accent a garden scene.
 to climbing a rock wall."

Wide-scale thrust

The Disney Institute will not be the first such educationally oriented resort. Similar programs are offered at the Aspen and Chautauqua Chau`tau´qua

1. a meeting, usually held in the summer outdoors or under a temporary tent, providing public lectures combined with entertainment such as concerts and plays. It originated in the village of Chautauqua, N. Y.
 institutes in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 state. But the Disney venture will clearly be the first such program offered on such a wide scale by a major theme-park operator.

Guest speakers who will participate in the Disney Institute program include such notables as former Senate majority leader George Mitchell George Mitchell may refer to:
  • George Mitchell (actor) (died 1972), actor whose a last major role was comic relief as the cantankerous survivor Jackson in The Andromeda Strain (film)
  • George Mitchell (musician) (1917–2002), Scottish musician
, basketball's Bill Walton, Olympian Bruce Jenner, architect Frank Gehry and movie critics Gene Siskel and Roger Ebert.

The institute itself will be built around a lake, with 28 program studios, a live performance venue, outdoor amphitheater, and cinema, television and radio facilities. A full sports and fitness center Sports and Fitness Center is an indoor sporting arena located in Saint Thomas, United States Virgin Islands. The capacity of the arena is 3,500 people and is home to the University of the Virgin Islands Buccaneers. , 18-hole golf course, and five swimming pools will round out the facility. Children will be cared for at a supervised youth center.

Disney officials put the price tag for the institution's construction at about $35 million.

Guest rates for the Disney Institute will start at around $550 per person, double occupancy. That will include a three-night stay's accommodations and programs. Those opting for the resort package will get meals included with the educational programs and accomodations for about $700 per person, double occupancy.

RELATED ARTICLE: Brokerage rates Disney stock a 'buy'

Burbank-based Walt Disney Co., a perennial favorite among analysts on Wall Street, got yet another tip of the hat, this time from New York-based Oppenheimer & Co., the New York-based brokerage, which called Disney stock a buy in a recent report.

The $10.1 billion-in-revenues Disney is the world's largest theme park operator, a major movie maker and a growing retailer.

Oppenheimer predicted Disney earnings-per-share should rise to $2.55 in fiscal 1995 from $2.04 in 1994. It also predicted a 12-month "target" price of $60 a share on Disney, up $4 from its recent $56 trading range Trading Range

The spread between the high and low prices traded during a period of time.

Notes:
When a stock breaks through or falls below its trading range after several days of trading in a range, it usually means there is momentum (positive or negative) building.
.

Oppenheimer voiced concern about the flurry of recent management changes at Disney, and noted the comments of entertainment industry executive David Geffen, who has said that Disney looks a bit like Paramount in the mid-1980s, when it had a rash of management changes and then difficulties.

But, said Oppenheimer, "We note that Paramount's earnings continued to grow nicely for the next few years after Paramount had lost its group of talented executives, due to the foundations that had been laid. Similarly, we believe Disney's current earnings momentum will continue at least for the next couple years."
COPYRIGHT 1995 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Walt Disney Co.
Author:Spring, Greg
Publication:Los Angeles Business Journal
Date:Apr 3, 1995
Words:601
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