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Disney partners with Wells' Dairy. (Branding).


Disney Consumer Products and Wells' Dairy Inc., maker of Blue Bunny
This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 ice cream, are offering a variety of ice creams and dairy products dairy products dairy nplproduits laitier

dairy products dairy nplMilchprodukte pl, Molkereiprodukte pl 
 under the Disney brand.

The two companies are developing and marketing kid-focused, cross-category lines of Disney-branded ice cream, frozen novelties and yogurts. All products highlight an array of Disney characters This is a currently incomplete list of Disney characters:
  • Aladdin
  • Alice
  • Ariel
  • Baloo the bear
  • Belle
  • Benny the Cab
  • Black Pete
  • Boo (Mary) - Monsters Inc
  • Brer Bear
  • Brer Fox
  • Buzz Lightyear
  • Captain Hook
  • Casey Junior
  • Chip & Dale
, from Mickey Mouse Mickey Mouse

Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator,
 and Disney princesses to Winnie the Pooh and Buzz Lightyear.

Andy Mooney, chairman of Disney Consumer Products WorldWide, says the joint venture "represents an exciting and unique way to bring Disney magic to children."

The product flavor combinations and packaging are truly unique, says Gary Wells, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Wells' Dairy. "Whether a product changes the color of a child's mouth, like S'wiches mini-ice cream sandwiches, or pops in the mouth like Swirl'nMagic yogurt, they each offer a new taste and sensory experience."

Multiple-sensory elements continue to intensify in new products for children. The sensory factors, combined with Disney's universally known name, should prove a successful partnership for Wells' Dairy and Disney.
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Title Annotation:for branded Disney ice cream, frozen desserts
Comment:Disney partners with Wells' Dairy. (Branding).(for branded Disney ice cream, frozen desserts)
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 1, 2003
Words:167
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