Disney Store Expands Black Friday Midnight Openings at Malls Nationwide; Slashes Prices on Top Holiday Gift Ideas Starting at $5.

Early Shoppers Receive 20% Off All Items Before 10 a.m. on Black Friday 

PASADENA, Calif. -- Night owls and early morning bargain hunters can get a head start on holiday gift buying this year as Disney Store prepares to open more than 125 stores nationwide at midnight on Nov. 27 (Black Friday). From opening hours until 10 a.m., shoppers will benefit from 20% off all items, including already discounted merchandise. A host of Black Friday deals at affordable $5, $10 and $15 price points, as well as amazing discounts on big ticket items marked $20 - $40 off*, and special gifts with purchase, will make Disney Store the must-go-to location for shoppers looking for an amazing array of Disney toys, apparel and seasonal decor.

(Editors' note: For a complete list of Disney Store locations opening at midnight on Black Friday, please go to www.disneyconsumerproducts.com/press/us. Press interviews and in-store media coverage opportunities available to schedule.)

Guests can prepare for their Black Friday Disney Store shopping by previewing hot Disney holiday toys and gift ideas in the YouTube video "Disney Store Holiday Shopping Guide: Share the Magic" now playing online at http://www.youtube.com/watch?v=o3-idoWGEiA.

Disney Store is also reaching out to surrounding communities this year to "share the magic" by donating toys to local Boys & Girls Club chapters across America. On behalf of each of its locations in the United States, Disney Store will donate one hundred (100) toys to each of the local BGCA chapters nearest such locations. Guests who shop at the Disney Store are also encouraged to bring in unwrapped toys, which Disney Store will also donate to the local Boys & Girls Club chapter during the holiday season.

"We recognize that consumers are looking for the best value without compromising quality, and Disney Store offers a unique experience, high-quality product, and this year we have bigger and better holiday deals that will begin on Black Friday and last all weekend long," said Jim Fielding, president of Disney Store Worldwide. "Last year, we had an overwhelming response from shoppers during our midnight openings, and we are expanding the number of stores opening at midnight to accommodate even more guests."

Special one-day pricing on great gifts include:

* $5 deals: graphic character tee shirts (regular price $9.50), holiday ornaments (regular price $9.50 each) and character mugs (regular price $8.50)

* $10 deals: Classic Disney Princess dolls (regular pricing $16.50 each), favorite Disney plush characters (regular price $14.50-$16.50) and colorful fleece throws (regular price $19.50)

* $15 deals: a Disney-Pixar Cars Lightning McQueen Runaway Racer (regular price $29.50), Toy Story Talking Buzz and Woody Deluxe Action Figures (regular price $24.50 each) and a Disney Princess Glamour Case (regular price $19.50), perfect for stashing princess jewels and other necessities.

Select Disney Princess and Disney-Pixar's Cars products $20-40 off during Black Friday weekend only include:

* Disney Princess Darlings Castle, $49.50 (regular price $79.50)

* Classic Disney Princess Dolls 8 Piece Gift Set, $69.50 (regular price $99.50)

* Cars Dinoco Helicopter, $39.50 (regular price $59.50)

* Cars Deluxe 20-Piece Die Cast Gift Set, $79.50 (regular price $99.50)

* Minnie Mouse Kitchen Play Set, $59.50 (regular price $99.50)

With a purchase of $40 or more, guests may also receive a Holiday Sweater Mickey Mouse Plush for only $5 (while supplies last).

Disney Store's Holiday lineup also includes a wonderful assortment of new products inspired by the new movie from Walt Disney Animation Studios, The Princess and the Frog, opening in Los Angeles and New York on November 25 and nationwide on December 11. Kids will love the Deluxe Tiana Doll and Wardrobe Play Set (SRP $29.50); the Mardi Gras-style Tiana Musical Instruments Play Set (SRP $24.50), an 8-piece set, including a trumpet, ukulele, and Lightning Bug Shaker, to create the fun jazzy sounds of the bayou; and the gorgeous Tiana Deluxe Costume (SRP $89.50) with its flower petal-shaped layers of tulle and satin skirt, making this a girl's dream costume for dress-up play all year long. The Princess and the Frog Snowglobe (SRP $89.50) and the Princess Tiana Doll Ornament with Holiday Gown (SRP $14.50) make great holiday gifts for the home. From November 30 through December 10, guests purchasing $40 or more per visit at Disney Store will receive a card redeemable toward one child's movie admission to see The Princess and the Frog.

Membership to Disney's D23: The Official Community for Disney Fans also makes a unique holiday gift. Fans can join D23 at www.Disney.com/D23, select Disney Store locations within the United States, select shops at Disneyland Resort and Walt Disney World Resort, and www.DisneyStore.com/D23.

To find a local Disney Store, guests can visit www.DisneyStore.com/storelocator or call [phone]. For more information, please visit www.disneyconsumerproducts.com. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on Facebook www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.

*All special offers are available while supplies last

About Disney Store North America

The Disney Store retail chain is owned and operated in the United States by Disney Store USA, LLC and in Canada by Disney Store Canada Inc. Disney Store is an affiliate of Disney Consumer Products, the business segment that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. In 1987, Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America, each offering a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies.