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Disney Online Expands Use of Popular DIG Motion Technology; ``Disney Motion'' Offers Family Friendly Video Content and TV-Like Commercials.


Entertainment Editors/Business Editors/High-Tech Writers

NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)--Feb. 17, 2004

Disney Online, part of the Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney.  (WDIG WDIG Walt Disney Internet Group
WDIG Walt Disney Imagineering Glendale (California) 
), continues to gain momentum with DIG Motion, an innovative tool that allows broadband users to view high-quality video, embedded in standard web pages, without impacting narrowband users' experience. After successful implementations on ESPN.com, Movies.com and ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
.com, DIG Motion is now available to the more than 14 million monthly visitors at Disney.com.

Disney.com is the first property to use Flash for delivery of DIG Motion video, which adds an interactive element for consumers and advertisers alike.

The free application, Disney Motion, airs editorial content appropriate for families such as movie clips, behind-the-scenes movie footage, music videos, and exclusive footage of special events from across The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Company. In addition, it will feature interactive Disney trivia hosted by the Disney character Mushu. For advertisers, Disney Motion allows airing of television commercials, with the same video and audio quality of broadcast television.

"The adoption curve for broadband in peoples' homes continues to offer us tremendous creative opportunities," stated Ken Goldstein, executive vice president and managing director, Disney Online. "Disney Motion allows us to do high-impact advertising without creating new, Internet-ad specific assets. We can use existing ad assets that we know are compelling, and deliver them to a highly targeted family audience."

After a one-time activation process, DIG Motion technology automatically launches full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye.  clips when a visitor launches an Internet page. The video clips, typically lasting one to three minutes "Three Minutes" is the 46th episode of Lost. It is the twenty-second episode of the second season. The episode was directed by Stephen Williams, and written by Edward Kitsis and Adam Horowitz. It first aired on May 17, 2006 on ABC. , are pre-downloaded directly to the users' computer so there is no buffering, streaming or waiting. Because the video is embedded directly in web pages, a secondary video window or media player window is not required.

About Disney Online

Disney Online (www.disney.com) produces the number one kids' entertainment and family community destinations on the Internet that consistently reflects the magic that has come to be expected of Disney. Its "neighborhoods," specifically designed for each member of the family, include Disney's Blast (www.disneyblast.com) and Disney's Toontown Online Toontown Online (more commonly known as Toontown) is a massively multiplayer online role-playing game created by The Walt Disney Company and billed as the first such game intended for kids and families.  (www.Toontown.com), both premium subscription services, as well as Disney Store, Destinations, Playhouse Disney For the Playhouse Disney in other countries, see Playhouse Disney around the world. Playhouse Disney is the brand name for Disney Channel's preschool programs, often airing as its own channel outside of the United States. , Kids Island, Entertainment, FamilyFun and Inside Disney.

Disney Online also produces FamilyFun.com (www.familyfun.com), the premier online family resource for great ideas, practical advice and fun stuff to do, and Movies.com (www.movies.com), a leading site that provides a broad array of reviews and information to help movie fans make the right choice on movie night.

Disney Online is a part of the Walt Disney Internet Group, which provides integrated strategic and operational Internet services for The Walt Disney Company's (NYSE NYSE

See: New York Stock Exchange
:DIS) Internet initiatives.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 17, 2004
Words:450
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