Disney Mobile and Mobile ESPN to Launch Co-Branded Mall Kiosks for Retail Distribution; 60 Kiosks Expected Nationwide by November; Brightpoint to Manage Independently-Operated Kiosks.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- Disney Mobile Disney Mobile is a Mobile Virtual Network Operator in the United States which launched in June of 2006, and will cease operating on December 31, 2007. It operates on Sprint's CDMA network. Disney Mobile is owned by The Walt Disney Company, which had marketed to family subscribers. and Mobile ESPN Mobile ESPN is a cellular phone-based sports information service offered by ESPN and Verizon Wireless. It will be carried on the Verizon Wireless Network after it is relaunched in May of 2007 as the ESPN MVP. will launch mall kiosks Mall kiosks are the free standing kiosks in malls for retail sales. Almost unknown just twenty years ago, the retail kiosk (mall kiosk) is now common in airports and shopping malls. Mall kiosks use otherwise under-used floor-space in the malls. nationwide as part of a distribution agreement that will extend the retail reach of both wireless service providers. Brightpoint will act as a master dealer and manage independent mobile dealers to operate the retail locations. The two-sided kiosks, which reflect the unique products of Mobile ESPN and Disney Mobile, offer Mobile ESPN and Disney Mobile-approved wireless service plans, equipment and accessories. Brightpoint, Disney Mobile and Mobile ESPN have selected 60 key mall locations throughout the US to test the concept and anticipate a national roll out later this year or early 2007. Specific locations have not been disclosed. "Shopping malls will be essential to reaching our family audience and we think it is a great retail channel for us," said George Grobar, senior vice president and general manager, Disney Mobile. "The dual-sided kiosk featuring both Disney Mobile and Mobile ESPN will capture attention in these high-traffic locations." Said Manish Jha, senior vice president and general manager, Mobile ESPN, "Kiosks offering Mobile ESPN and Disney Mobile together are a one-stop shop One-Stop Shop A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. for two of the wireless industry's most powerful new brands to showcase and sell their products in an expertly-staffed setting. We are pleased to add another exciting retail outlet retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → to our distribution strategy." "We are delighted to participate in the mall kiosk retail distribution program with Disney Mobile and Mobile ESPN," said J. Mark Howell, President of Brightpoint, Inc. and Brightpoint Americas. "We will work with our top dealers to enable and enhance the delivery of this unique one-stop shop concept for these two leading brands." About Mobile ESPN The first national mobile phone service provider designed from the ground up for sports fans, Mobile ESPN offers unparalleled sports programming and entertainment from ESPN ESPN Entertainment and Sports Programming Network on unique ESPN-branded mobile handsets. Mobile ESPN is currently available in Best Buy stores nationwide, at www.mobileespn.com and by calling 1-800-GET-ESPN. Beginning in May, Mobile ESPN will also be available in Sprint retail stores across the country. About Disney Mobile Disney Mobile is the first national wireless phone service built to meet the unique communication needs of today's family. Launching June 2006, Disney Mobile will provide wireless voice and data services and custom handsets. In addition, Disney Mobile will offer a package of features and applications tailored to meet the unique communication needs of families. The Family Center(TM), a suite of four exclusive services, will enable parents to directly manage their family's wireless experience, including controlling when and how often kids use their phone; locating kids' handsets using GPS technology; protecting their kids from unwanted calls and messages and sending priority text messages to all Disney Mobile family plan members simultaneously. Disney Mobile will offer an array of content that parents trust and kids enjoy drawn from the rich entertainment heritage of Disney. George Grobar is senior vice president and general manager of Disney Mobile, a division of the Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney. , which is headquartered in North Hollywood. About Brightpoint Brightpoint, Inc (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CELL) is a global leader in the distribution of wireless devices and in providing customized logistic lo·gis·tic also lo·gis·ti·cal adj. 1. Of or relating to symbolic logic. 2. Of or relating to logistics. [Medieval Latin logisticus, of calculation services to the wireless industry. In 2005, Brightpoint handled 42 million wireless devices globally. Brightpoint's innovative services include distribution, channel development, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. Additional information about Brightpoint can be found on its website at www.brightpoint.com, or by calling its toll-free Information and Investor Relations Investor relations The process by which the corporation communicates with its investors. line at 877-IIR-CELL (877-447-2355). |
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