Disney Marks First Anniversary of Food Guidelines with New Programming Content and New Distribution Deals.
Disney Channel Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. to Premiere "Pass the Plate," a Daily Series of Interstitials Designed to Inspire Better Eating for Kids and Families
Disney Consumer Products in the United Kingdom Announces Deal with Tesco to Launch a Line of Branded Food Products Featuring Disney Characters This is a currently incomplete list of Disney characters:
BURBANK, Calif. -- Kids and their parents will learn about healthy foods enjoyed around the world with Disney Channel's "Pass the Plate," a daily series of engaging short form programming premiering during the #1 basic cable series for kids 6-14, "Hannah Montana Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. " (7:00-7:30 p.m., ET/PT) today.
"Pass the Plate" is the newest element in The Walt Disney Company's ongoing commitment to help families achieve healthier lifestyles. "Pass the Plate" segments aim to inspire kids and 'tweens by focusing on the preparation and nutritional benefits of one food item - mangoes, rice, fish, tomatoes, bananas and spinach - and taking viewers across the globe on a tour of how these foods are enjoyed by kids and families in each country. Rotating on-air each day, the segments will be presented in multiple languages with subtitles.
Also, the Disney Consumer Products (DCP DCP - definitional constraint programming ) division in the United Kingdom and Tesco announced today that they will launch a line of healthy Tesco/Disney-branded food products featuring Disney and Disney/Pixar characters. In addition to meeting Disney's nutritional guidelines, no artificial flavors, no artificial colors and no added trans fats will be used in any of the products. The first Tesco/Disney kids' products will launch in November 2007 and will expand throughout 2008.
Last week, DCP in the U.S. launched new products in its Disney Garden line, an innovative new line of character-themed fruit and vegetable snacks and sides that are kid-tested and conveniently packaged. Additionally, the Disney Magic Selections line available at Kroger stores in the U.S. has grown to more than 200 products since its July 2006 launch.
"Pass the Plate" and the agreement with Tesco are launching one year after The Walt Disney Company announced pioneering policies to associate its brands and characters with a more nutritionally balanced range of foods. Since then, new guidelines for licensed foods and promotions aimed at children have governed Disney business relationships and activities in the U.S.
Similar guidelines have been in place in Europe since the beginning of 2007 and will be introduced in Japan and China next month.
"Parents around the world clearly want help in achieving a healthier lifestyle for their families and we are happy to be their partner in reaching that important goal," said Jennifer Anopolsky, senior vice president, Corporate Social Responsibility, The Walt Disney Company.
Disney food policies limit the use of the company name and its characters to only those kid-focused products that meet specific guidelines, including limits on calories, fat, saturated fat saturated fat, any solid fat that is an ester of glycerol and a saturated fatty acid. The molecules of a saturated fat have only single bonds between carbon atoms; if double bonds are present in the fatty acid portion of the molecule, the fat is said to be and sugar. Disney also made nutritionally-beneficial changes in the meals served to children at all Disney-operated restaurants in the Disney Parks and Resorts.
Disney's food guidelines are based on the Dietary Guidelines dietary guidelines Cardiology A series of dietary recommendations from the Nutrition Committee of the Am Heart Assn, that promote cardiovascular health. See Caloric restriction, food pyramid, French paradox. for Americans and were developed in cooperation with two top child health and wellness experts, Dr. James O. Hill, Director of the Center for Human Nutrition at the University of Colorado Health Sciences Center The University of Colorado Health Sciences Center (UCHSC) is part of the University of Colorado System. It has recently been merged with the University of Colorado at Denver (UCD) to form the University of Colorado at Denver and Health Sciences Center. , and Dr. Keith Thomas Ayoob, Associate Clinical Professor of Pediatrics at the Albert Einstein College of Medicine
The Albert Einstein College of Medicine (AECOM) is a graduate school of Yeshiva University. It is a private medical school located in the Jack and Pearl Resnick Campus of Yeshiva University in the Morris Park .
Since announcing its food guidelines, Disney has made adaptations and changes. The following is an overview of how Disney started to improve the food options it offers to kids and families. These represent only some of Disney's efforts, and are the initial steps in a long-term commitment.
Making healthier foods available and appealing to kids and families
DCP is adding better-for-you items to its product line. Its expanded Disney Garden menu includes the following choices, which will be available this fall at leading food retailers in the fresh produce department:
* Disney Garden Foodles: Nutritious snacks or side dishes that are fun and easily transportable, with interesting combinations of fruits, vegetables and other sides like dips, raisins, crackers or cheese in a fun, Mickey-shaped tray featuring colorful images of Mickey Mouse Clubhouse Mickey Mouse Clubhouse is a children's television series, that premiered in prime time on Disney Channel on May 5, 2006. The program is part of the Playhouse Disney daily block of shows intended for preschoolers. characters.
* Disney Garden Fresh Veggies Veggies of Nottingham, also known as Veggies Catering Campaign, is a campaigning group based in Nottingham, England, promoting ethicalbum alternatives to mainstream fast food. & Sauce: Kid-sized cut vegetables with a pouch of sauce specially formulated, tested and approved by children.
* Disney Garden Quick Snacks: Fruits and veggies paired with dips, like carrots and light ranch dressing, or celery and peanut butter.
In October 2006 Walt Disney Parks & Resorts changed the standard kids meals to feature nutritious side dishes and beverages, and the overwhelming majority of guests choose these options. Today a kid's meal automatically comes with fruit or vegetables on the side and juice, water or low-fat milk to drink. Fries and soda are available upon special request, at no additional cost. In the U.S., all adult meals at quick service and table service restaurants also offer more nutritious side options. Disneyland Paris, Tokyo Disney Resort The Tokyo Disney Resort (東京ディズニーリゾート and Hong Kong Disneyland Hong Kong Disneyland (Traditional Chinese: 香港迪士尼樂園) is the first theme park inside the Hong Kong Disneyland Resort, which is owned and managed by the Hong Kong International Theme Parks, also offer kids meals in this way, which are being well received by guests.
Walt Disney Parks & Resorts is committed to offering better snack food options that are widely available and very appealing. The number of fresh fruit carts at the parks is steadily increasing while other nutritious snacks like nuts and trail mix are also more readily available.
Finally, Walt Disney Parks & Resorts is phasing out added trans fats from all food items served in its parks and is on track to achieve this by end of 2007 in the U.S. In addition, Paris, Hong Kong and Tokyo will be phasing out trans fats over the next two years.
Disney promotional food guidelines are also used by The Walt Disney Studios The name Walt Disney Studios may refer to:
A vegetable stew, usually made with eggplant, tomatoes, zucchini, peppers, and onions, seasoned with herbs and garlic.
[French, from alteration of toillier, touiller, DVD DVD: see digital versatile disc.
in full digital video disc or digital versatile disc
Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. with purchase of Del Monte canned vegetables; a $3 mail-in rebate with purchase of Star Fine Foods Oil & Vinegar; and $5 mail-in rebate with purchase of President's Cheese.
Disney Channel, Toon Disney and ABC Kids use their programming to model behavior that demonstrates good nutrition and physical activity. At least one episode of each series currently in production centers on a healthy lifestyle theme. Episodes of "Hannah Montana," "The Suite Life of Zack & Cody" and "That's So Raven That's So Raven is an American Emmy Award-nominated sitcom television series broadcast on the Disney Channel. The plot revolves around teenager Raven Baxter and her schemes to get herself, her friends, Eddie and Chelsea, and family members such as her brother " and over 100 short programs have been dedicated to encouraging healthier lifestyles.
Hosted by actress Brenda Song of Disney Channel's hit series "The Suite Life of Zack & Cody," the multicultural "Pass the Plate" series features young stars in Argentina, Australia, China, France, India, Italy, Japan, Mexico, South Africa, the United Kingdom and the United States each telling a story about the way their cultures and families eat healthy.
Culinary educator David Glickman, who helps people of all ages overcome fears and frustrations in the kitchen by teaching them the how and why of food preparation, is a consultant to the "Pass the Plate" series.
Walt Disney Studios Home Entertainment joined with the USDA USDA,
n.pr See United States Department of Agriculture. , MyPyramid, and the Ad Council to bring together the recognizable and appealing characters from The Jungle Book to help promote "The Bare Necessities" of Healthy Living through a PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce. collaboration. The PSA included TV, outdoor, radio and online elements and targeted both kids and parents with the message of "Eat Right. Be Active. Have Fun."
Disney also has been communicating the My Pyramid curriculum to kids, along with information about important nutrients using the back/side panels of its licensed food products.
Finally, Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries.  The division's Disney Online unit operates disney. launched an educational website - Disney.com/healthykids - that gives kids the principles of My Pyramid and helps them learn about nutrition and activity through interactive games and their favorite Disney characters.
About The Walt Disney Company
The Walt Disney Company (NYSE NYSE
See: New York Stock Exchange :DIS), together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products. Disney is a Dow 30 company, had annual revenues of over $34 billion in its most recent fiscal year, and a market capitalization Market Capitalization
A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap. of nearly $66 billion as of Oct. 19, 2007.