Disney Launches Hannah Montana Products.

From Apparel to Home Decor and Electronics, the New Line Connects Tween Girls to Their Inner Pop Star

BURBANK, Calif. -- After a tremendously successful series premiere on Disney Channel this Spring, Hannah Montana has captivated kids all over the nation becoming the #1 rated series on basic cable TV among kids 6-11 and tweens and topping the Billboard Top 200 chart with its original soundtrack debut in November. In response to its huge popularity, Disney Consumer Products (NYSE: DIS) today announced a new line of products inspired by Hannah Montana that will play up the themes of music, fashion and fun with an assortment of apparel, home decor, stationery, games, electronics, personal care and much more.

(Editors please note product images are available for download at www.disneyconsumerproducts.com, 'press room')

The first items will launch this month including a collection of apparel, handbags and accessories available at Macy's department stores nationwide. Especially designed for tween girls (sizes 7 - 16), the new line features lifestyle sportswear pieces incorporating key fashion trends and style direction taken from lead character Miley Stewart's duality (by day girl next door, by night pop star princess). Ranging in price from $20-$39 SRP, the line features detailed embellishments, enzyme washed denims, embellished tees, crinkle voiles and foil printing; while key pieces include: capris, bermudas, tunics, double layered tops, shrunken blazers, sweater knits, shrugs, skinny legged bottoms and jeans.

"Hannah Montana has resonated with kids and tweens with its relatable stories, sense of humor and its charming characters," said Lisa Avent, vice president of TV Licensing for Disney Consumer Products. "This new line of merchandise will extend the series beyond TV into a full lifestyle brand offering many ways for tween girls to celebrate their sense of style - be it casual or glamorous pop star."

Also available this month is an assortment of stationery and self-expression items including posters, bookmarks, greeting cards, gift wrap and party goods at retailers nationwide such as Wal-Mart and Party City. A series of junior novels launched earlier this year and will expand in the spring. In 2007, Hannah Montana fans can look for a new line of cosmetics at Club Libby Lu, where girls can tap into their "inner pop-star" with a complete Hannah Montana makeover. A collection of Hannah Montana fashion dolls featuring Hannah's most recognizable looks will also be available at retailers nationwide. Home decor, consumer electronics, video games and toys will launch later in the year, while apparel and accessories will expand to other retailers including Dillard's.

Hannah Montana is a live-action comedy series that follows typical tween Miley Stewart, who lives with her older brother and widowed dad, a songwriter. But unbeknownst to her friends and classmates, Miley has a secret double life - she is the world famous pop star Hannah Montana. Combining a stage persona with creative costuming, Miley discovers she can have the best of both worlds - the fame and fortune of a well-known singer and the fun of middle school with her best friends Lilly and Oliver, whom she has entrusted with her secret identity.

Year-to-date, Hannah Montana is the #1 rated series on basic cable TV among Tweens 9-14 and #2 among kids 6-11. For third quarter 2006, Hannah Montana is the #1 rated series on broadcast and basic cable TV among Tweens 9-14 and tied for #1 among kids 6-11.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 89 million U.S. homes and to millions of other viewers on 25 Disney Channels around the world, Disney Channel is part of the Disney-ABC Television Group.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, stationery, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Softlines, Disney Home, Disney Food, Health & Beauty, Disney Stationery, Disney Publishing, Buena Vista Games, Baby Einstein, the Muppets Holding Company and Disney Shopping, Inc.'s catalog and disneyshopping.com. The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly owned stores in Europe. For more information about DCP, please visit our web site at www.disneyconsumerproducts.com.