Disney Interactive Takes Learning On the Road With the Disney ``Big Rig'' Mobile Showroom.Entertainment Editors BURBANK Burbank, city (1990 pop. 93,643), Los Angeles co., S Calif.; inc. 1911. Tourism and the entertainment industry are central to its economy; several motion-picture studios and television headquarters are here. Burbank's aerospace industry collapsed with the end of the Cold War. , Calif.--(ENTERTAINMENT WIRE)--Aug. 10, 2000 State-Of-The-Art Traveling Exhibition Brings Multi-Subject Active Learning-Based Software to Children in Southern and Northern California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W). , Starting September 2 This fall, for the first time, Disney Interactive takes learning on the road with the Disney Big Rig Big Rig was a punk band from the San Francisco Bay Area fronted by singer/songwriter Jesse Michaels. Michaels performed with the group after the break up of his previous project, Operation Ivy, and before forming the band Common Rider. , an eighteen-wheeler truck turned state-of-the-art mobile showroom. Touring in September and October to key Southern and Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern Wal-Mart stores, this traveling exhibition will bring the company's multi-subject Active Learning-based software titles to children and families in local markets throughout these regions. The tour is designed to inform and excite (Excite.com, Irvington, NY, www.excite.com) One of the major search engines on the Web founded in 1995 and part of IAC Search & Media. Excite was acquired by Ask Jeeves, Inc. in 2004, which was acquired by IAC in 2005. See Web search engines. children and parents about the robust CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). offerings in Disney Interactive's Learning category. The Disney Big Rig will show kids how to get the most out of each Learning software program through on-site presentations and hands-on demonstrations. The tour will focus on the following eight Disney Interactive titles: -- Disney's Winnie The Pooh Toddler -- Disney's Winnie The Pooh Preschool -- Disney's Winnie The Pooh Kindergarten kindergarten [Ger.,=garden of children], system of preschool education. Friedrich Froebel designed (1837) the kindergarten to provide an educational situation less formal than that of the elementary school but one in which children's creative play instincts would be -- Disney's Mickey Mouse Mickey Mouse Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator, Toddler -- Disney's Mickey Mouse Preschool -- Disney's Mickey Mouse Kindergarten -- Disney/Pixar's Buzz Lightyear 1st Grade -- Disney/Pixar's Buzz Lightyear 2nd Grade Disney Interactive will support the launch of the Disney Big Rig with local marketing and consumer advertising in each of the cities the mobile showroom visits. The company will work with each Wal-Mart store to coordinate promotion through flyers, circulars and radio spots. Through a technologically advanced audio/visual system, the Disney Big Rig will showcase the product features of each Disney Learning title. With flexible shelving shelv·ing n. 1. Shelves considered as a group. 2. Material for shelves. 3. An incline; a slope. shelving Noun 1. material for shelves 2. units, versatile track lighting, a glow-in-the-dark ceiling and three "pop-outs" for further expansion, the traveling exhibition will let kids and parents experience first hand the depth, creativity and learning benefits of each CD-ROM in a cool and fun Disney-themed environment. The following Wal-Mart locations will be visited during the two-month road tour: CITY ADDRESS DATE San Diego Area-Based Chula Vista 75 N Broadway Sept. 2 San Diego 710 Dennery Rd. Sept. 3 San Diego 3382 Murphy Canyon Rd. Sept. 9 Poway 13425 Community Rd. Sept. 10 Oceanside 2100 Vista Way Sept. 16 Laguna Niguel 27470 Alicia Parkway Sept. 17 Los Angeles Area-Based Foothill Ranch 26502 Towne Center Dr. Sept. 23 Duarte 1600 S Mountain Ave. Sept. 24 Covina 1275 N. Azusa Sept. 30 Glendora 1950 Auto Center Dr. Oct. 1 Simi Valley 255 Cochran St. Oct. 7 Oxnard 2001 N. Rose Oct. 8 San Francisco/Bay Area Mt. View 600 Showers Dr. Oct. 14 Milpitas 301 Ranch Dr. Oct. 15 Sacramento Area-Based Sacramento 3661 Truxel Rd. Oct. 21 Elk Grove 8465 Elk Grove Blvd. Oct. 22 About Disney Interactive Disney Interactive, part of the Disney Consumer Products division of The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Company, develops, markets and globally distributes a wide variety of interactive entertainment, educational and sports CD-ROMs and video games See video game console. . For more information on Disney Interactive's products, visit www.disneyinteractive.com. |
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