Disney Interactive Launches ''Plaid Banana Entertainment''.

Business & Entertainment Editors

BURBANK, Calif.--(BUSINESS WIRE)--Jan. 28, 2002

Disney Interactive:

-- New Publishing Label for Kid's Interactive Games Features Original
Intellectual Properties Created and Developed by Hulabee Entertainment,
Co-founders of Humongous

-- Hulabee to Create Kid's Adventure Games Featuring Original Characters and
Stories under Plaid Banana Label

Disney Interactive today announced the launch of "Plaid Banana Entertainment," a new publishing label under which Hulabee Entertainment, a digital media company established by Humongous Entertainment(R) co-founders Shelley Day and Ron Gilbert, will create a complete line of software in the kid's adventure genre, featuring all-new stories and characters. Plaid Banana products combine the marketing and distribution power of Disney Interactive with the creative expertise of Day and Gilbert's Hulabee Entertainment.

Designed for kids ages three to nine, Plaid Banana products focus development on interactive adventures filled with bright, bold colors, immersive, fun places for kids to explore, and clever and entertaining plots that unfold through the eyes of original, memorable characters. The line will debut in March 2002 with its first two titles: "Moop & Dreadly in The Treasure on Bing Bong Island" and "Ollo and the Sunny Valley Fair."

Known for their established track record of creating award-winning children's software, Day and Gilbert are the creative forces behind such mega-successful interactive-entertainment franchises as Freddi Fish, Putt-Putt(R), Pajama Sam and the Backyard Sports series, which have sold a combined total of more than seven million units to date, worldwide.

"Our strategic relationship with Hulabee allows two successful, creative companies to use their respective strengths to launch a series of global entertainment franchises, created by the talents of Ron and Shelley," said Steve Finney, senior vice president and general manager, Disney Interactive, North America. "With Plaid Banana, we are demonstrating our commitment to provide kids and families the highest quality, family interactive entertainment."

"We are excited by working with Disney Interactive, which is supporting our effort to introduce fresh interactive experiences to children all over the world," said Day, CEO, Hulabee Entertainment. "Plaid Banana is a perfect complement to our vision for kid's interactive entertainment, and we look forward to a long, strategic relationship that will benefit children and parents."

Under the agreement, Disney Interactive will handle all marketing and distribution for Plaid Banana Entertainment titles, including "Moop & Dreadly in The Treasure on Bing Bong Island" and "Ollo and the Sunny Valley Fair." "Moop & Dreadly" also will be available in a Spanish-language version. Both titles are Windows(R) and Macintosh(R) compatible.

About Hulabee Entertainment, Inc.

Hulabee Entertainment, established by Humongous Entertainment co-founders Shelley Day and Ron Gilbert in July 2000, is a digital media company created to provide unrivaled quality interactive entertainment to children and families worldwide. Based in Kirkland, Wash., and located on the Web at www.hulabee.com, the company develops and publishes software and services designed for Windows, Macintosh, the Internet and other devices.

About Disney Interactive

Disney Interactive, part of the Disney Consumer Products division of The Walt Disney Company, develops, markets and globally distributes a wide variety of interactive entertainment, educational and sports CD-ROMs and video games. For more information on Disney Interactive's products, visit www.disneyinteractive.com.

About Plaid Banana Entertainment

Plaid Banana Entertainment is a publishing label formed by Disney Interactive, which is part of the Disney Consumer Products division of The Walt Disney Company. Products are developed for kids and families, with focus on the kid's adventure genre. Plaid Banana Entertainment will launch in March 2002 with its first two titles: "Moop & Dreadly in The Treasure on Bing Bong Island" and "Ollo and the Sunny Valley Fair," developed and created by Hulabee Entertainment. For more information on Hulabee, please visit www.hulabee.com. For more information on Disney Interactive, please visit www.disneyinteractive.com.

Note: Freddi Fish, Pajama Sam and Backyard Sports are trademarks of Humongous Entertainment. Putt-Putt is a registered trademark of Putt-Putt Golf Courses of America. All other trademarks are properties of their respective owners.