Disney Family.com and Sony Electronics Launch Virtual Classroom for Moms.New Disney Family The family of Elias Disney (son of Kepple Disney and Mary Richardson):
AUSTIN, Texas -- School is in session on Disney Family.com (www.family.com) for busy moms wanting to make the most of technology in their everyday lives. Presented by Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. , the Disney Family Learning Center is a virtual classroom featuring self-paced courses created specifically for parents on topics ranging from digital photography and digital scrapbooking, to non-tech topics important to moms such as achieving work-life balance The expression work-life balance was first used in 1986 in the US (although had been used in the UK from the late 1970s by organisations such as New Ways to Work and the Working Mother's Association) to help explain the unhealthy life choices that many people were making; they were and entrepreneurship. The courses, designed by Sony Electronics and developed with guidance from online education provider Powered Inc., can be accessed by going to Disney Family.com's "Education" section or by visiting http://learningcenter.family.go.com/. "More moms increasingly rely on the Internet for a wide variety of information as it relates to their families," said Emily Smith, vice president in charge of Disney Family.com for The Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney. . "The Disney Family Learning Center provides moms with an easy and convenient way to find practical uses for technology in their daily lives -- everything from preserving their family's memories through digital photography or videos, to tips for finding balance in their lives. We're pleased to collaborate with Sony Electronics to offer this valuable resource to our Disney Family.com community members." Created to appeal to the more than 32 million moms that are online in the U.S.1, the recently launched beta version A pre-shipping release of hardware or software that has gone through alpha test. A beta version of software is supposed to be very close to the final product, but, in practice, it is more a way of getting users to test the software in the first place under real conditions. of Disney Family.com blends content, search and community elements to provide parents with an easy-to-use, one-stop "best of the Web" resource of family-relevant information. As part of the site's "Education" section, the learning center provides short tutorials on parenting-related lifestyle topics that highlight technology. Courses featured on the site include "Hands-On Digital Scrapbooking," "Converting Videotapes to DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. " and "Achieving Work-Life Balance," among others. More courses will be added to the learning center in the coming months. Sony Electronics will also sponsor technology and lifestyle-related editorial content for parents on the site. Initial articles cover parenting and child development ("Capturing School Events on Video"), activities and entertainment ("Contact Management for the Busy Mom or Dad"), and travel ("Traveling Light with Kids and Technology"). "We are taking a very comprehensive, organic approach to our collaboration with The Walt Disney Internet Group on Disney Family.com," said Barbara Miller, director of corporate Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. at Sony Electronics. "Our team is focused entirely on moms' technology needs and how Sony can add value to them in a relevant way." The Disney Family Learning Center and its related courses were designed, developed and hosted in collaboration with Sony Electronics and online consumer education firm Powered Inc. Lessons are posted at the beginning of each month and remain accessible 24/7 until the course end date. Recommendations for relevant products are made for participants throughout the duration of the course. "Studies show that online consumer education is uniquely effective in creating a favorable brand impression and giving participants an experience that they share with their friends," said Dave Ellett, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Powered. "Sony has been an innovator in online consumer education programs, both on sonystyle.com and in partnership with other brands, and we are pleased to extend this innovation to the Disney Family.com site." About The Walt Disney Internet Group The Walt Disney Internet Group (WDIG WDIG Walt Disney Internet Group WDIG Walt Disney Imagineering Glendale (California) ) offers a compelling mix of interactive entertainment and information content and services for Internet and mobile devices for audiences around the world. WDIG is both a developer of unique new media experiences specifically designed for Internet and mobile media and a developer of new platforms for distributing content selected from broad, existing entertainment divisions and libraries of The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Company (NYSE NYSE See: New York Stock Exchange :DIS). Its paramount mission is to provide a safe, secure environment for consumers to experience the Disney brand anytime and anywhere as they inform and entertain themselves, look to join communities with other Disney fans, or shop for products and services. WDIG integrates the unmatched breadth of content with a best-practices approach to Internet and mobile technology and drives multiple revenue streams from premium content offerings, advertising and ecommerce. WDIG, which is headquartered in North Hollywood, Calif., has operations in Asia-Pacific, Europe and the Americas. www.wdig.com About Sony Electronics Headquartered in San Diego, CA, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, manufacturing, sales, marketing, distribution and customer service. Sony is the co-developer of Blu-ray, Disc([TM]), CD, DVD and Super Audio CD technologies. The company is noted for a wide range of consumer audio-visual products, such as the BRAVIA([R])HD TV, Cyber-shot([R]) digital camera, Handycam([R]) camcorder, Walkman([R]) personal stereo and Memory Stick([R]) flash media. Also an innovator in IT products, including VAIO (Video Audio Integrated Operation) Sony's trade name for its desktop and laptop PCs. In mid-1998, Sony introduced its 505G series of subnotebooks that were the first in ultra-thin Pentium portables. ([R]) personal computers; and professional products, highlighted by the XDCAM([R]) HD System, HDCAM Sony's high-definition digital videotape format. It was introduced in 1997 using 8-bit DCT compression and 3:1:1 sampling (see 3:1:1). HDCAM SR (HDCAM Superior Resolution) came out in 2003 supporting 10 bits, MPEG-4 and 4:4:4 sampling (no additional color reduction). ([R]) 24-P, Digital Betacam([R]) and DVCAM Sony's version of the DV (Digital Video) tape technology. DVCAM improves quality by increasing the tape speed from 18.8mm/sec to 28.2mm/sec. It also increases track width from 10 to 15 microns for added reliability. ([R]) VTR (VideoTape Recorder) A videotape recording and playback machine. VTR may refer to consumer MiniDV and DV recorders or to professional machines such as Betacam, DVCPRO and DVCAM. and camera formats. For the latest news and information, please see our Web site at www.sony.com/news. About Powered, Inc. Austin-based Powered, Inc. is the market and technology leader in online consumer education. Powered provides a proven way for the world's largest brands to use online education to drive sales, build brand loyalty and deliver a significantly higher ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include Atkins, BusinessWeek, Gateway, HP, P&G, and Sony among others. For more information, visit www.powered.com. 1 eMarketer's Moms Online: Parenting With Web 2.0 report (June 2006) |
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