Disney Executive Joins Management Team of Internet Company Setting Technological Precedents in Interactive Direct Marketing.

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Business Editors & High Tech Writers

LOS ANGELES--(BUSINESS WIRE)--March 6, 2000

MixMe Networks, Inc., Hires Seasoned Direct Marketer Russ Gillam

as CEO To Steer Company Through Next Phase of Corporate Growth

MixMe Networks, Inc., a pioneer in developing new rich media technologies supporting dynamic, interactive emarketing tools and interactive greetings, today announced the appointment of Russell T. Gillam as the company's new Chief Executive Officer. Gillam is an Internet pioneer coming to MixMe Networks, Inc. from Disney Direct where he served as Senior Vice President of Commerce, responsible for all Internet initiatives of Disney properties. There he lead a staff of over 1,000 people across the e-commerce units including Disney, ABC, ESPN, and Go.com.

"Gillam's vision for MixMe is critical to taking our breakthrough Internet technology and initial product offerings to core consumer and business-to-business audiences," said Boaz Dekel, founder and executive vice president of MixMe Networks. "His grasp of all aspects of management, technology, commerce and retail issues associated with Internet business makes him the ideal choice to guide our next phase of growth and the evolution and application of our technology."

"I am delighted to join MixMe Networks," said Gillam. "MixMe has developed exclusive technologies and the potential for these properties are outstanding. My goal is to expand the applications of the company's unique technologies and to establish marketing services ventures with companies that are looking for innovative ways to communicate with customers and other important audiences."

Gillam, a veteran of retail businesses, from e-commerce to brick-and-mortar operations, brings extensive direct market experience to MixMe Networks. In addition to leading all Internet initiatives for Disney, Gillam previously demonstrated his abilities in positions that included General Manager of the Disney Store On-line, Vice President of E-Commerce/Buena Vista Internet Group, and Senior Vice President, General Manager of Disney Direct. Specific achievements of Gillam's Disney career include launching the Disney Store On-line, shaping the overall e-commerce strategy for Buena Vista Internet Group (the central umbrella organization for all Internet operations including Disney Studios, ABC and ESPN), as well as reorganizing the company's catalog operation.

Prior to joining Disney, Gillam built extensive direct marketing expertise across apparel and niche merchandise categories. He came to Disney from Santa Barbara, Calif.-based Big Dog Sportswear where he was Director of Mail Order. In this position, he was responsible for all aspects of catalog operations, establishing a top-flight mail order catalog as a stand-alone profit center and as an effective advertising vehicle for a rapidly expanding retail chain. Gillam's efforts moved catalog sales from $300,000 to more than $10 million annually. In addition, the company grew from 9 to 120 stores during his tenure.

About MixMe Networks, Inc.

Launched in January 2000, MixMe Networks, Inc. is an innovative Internet company specializing in customizable, rich media products. Utilizing the company's proprietary technology and harnessing the unique properties and power of the Internet, MixMe Networks, Inc. has set a new precedent in the world of on-line multimedia messaging, enabling users and companies to create and deliver personalized, relevant on-line content. The company is funded by prominent venture funds, including Polaris Ventures, Eucalyptus Ventures - a fund associated with Chase H&Q, and Concord Venture Fund. With offices and studios based in Los Angeles, MixMe Networks is part of the rapidly growing community of rich content creators located on the Digital Coast. For more information, visit the website at www.mixme.com.