Disney Electronics Lights up the Holidays with Portable and Stylish Tech Gifts for Kids; From Wearable MP3 Players and Cameras to Portable DVD Players and Karaoke Machines All Especially Designed for Kids.

BURBANK, Calif. -- This holiday season consumer electronics will once again top kids' wish lists. The new line of electronics from Disney Consumer Products (DCP) will fulfill their wishes for all things tech. Parents can help develop a child's artistic talent with new Disney wearable digital cameras and karaoke machines; keep them entertained for hours with new Disney personal DVD players and MP3 players; and add a personal touch to their rooms with new Disney-themed TVs and DVD players.

The new line of kid-friendly products features Disney-themed designs for boys and girls and is durably built and ergonomically designed for use with smaller hands. The following is a list of the hottest must-have items this holiday season from Disney Electronics.

Unleash her inner artist

    --  Disney Princess Locket-Style Wearable Digital VGA Camera (5 &
        up): This unique camera is easy-to-use, very compact (45 X 55
        mm), and dangles beautifully from a pink, beaded necklace
        doubling as a fashionable accessory. The camera features VGA
        640 X 480 still image resolution, can store up to 50 digital
        pictures in its built-in 8 MB SDRam and uses a built-in,
        rechargeable lithium battery. Girls can take a digital photo,
        print it and place it in the locket to proudly show it off.
        The camera is compatible with Windows 98SE, ME, 2000 and XP.
        (Available at Sears, Toys 'R' Us in September for a suggested
        retail price of $29.99.)

    --  Cinderella Carriage Style Karaoke Player (6 & up): Little
        Cinderellas can sing at the ball! Available in blue and pink
        and shaped to resemble Cinderella's carriage, it plays audio
        CDs, CD+G, CD-R and CD-RW discs and can also be plugged into
        any TV so that aspiring princesses can follow along with the
        words. Features two microphone jacks for sharing the fun with
        family and friends. Includes A/V cables and a demo disc.
        (Available exclusively at Toys 'R' Us in October for a
        suggested retail price of $39.99.)

    Keep them entertained for hours

    --  Disney Mix Sticks Audio Player (6 & up): Easy to use and
        creatively designed, the Disney Mix Stick digital music
        players play MP3 and WMA audio formats. Kids can download
        music using standard music downloading software or copy from a
        CD to its built-in digital memory. For easy entertainment on
        demand, without a PC, kids can also use a built-in SD/MMC card
        slot to listen to Disney Mix Clips -- tiny plug-and-play
        add-on memory cards with near CD-quality music of popular
        albums from Walt Disney Records. Disney Mix Sticks feature 128
        MB of internal storage, an expandable SD/MMC card slot, stereo
        ear-bud style headphones, a built-in "direct connect" USB 2.0
        connector, standard headphone jack, Windows Media Player
        Software and a lanyard with safety release. PC and Mac
        compatible, Disney Mix Sticks come in four different styles:
        Disney Chrome (modern/sleek look), Forever Princess
        (Pink/Purple), Tinker Bell (Sassy Pixie in Purple/Green) and
        "That's So Raven."

        Available separately are 4 titles of Mix Clips: Disneymania 3,
        That's So Raven, Ultimate Jams and Channel Hits Take 1. Also
        designed for use with a Mix Stick, the Disney Jam Stand stereo
        speakers/re-charger with magical lights plays music while
        recharging. Additional accessories include: clip-style and
        DJ-style headphones and two protective carrying cases in pink
        or dark gray. (Available in mid-October nationwide at Target,
        Sears, Limited Too and Wal-Mart.com for a suggested retail
        price of $49.99 for the Mix Stick, $12.99 to $14.99 for the
        Mix Clips, and $9.99 to $39.99 for the accessories).

    --  Disney Personal DVD Players (4 & up): Compact, rechargeable
        and easy to use, the new Disney 3.5" Handheld Personal DVD
        Player is available in a variety of styles, including Classic
        Disney (red/white), Ink Style Mickey (vintage comic book
        look), Disney Princess, Power Rangers, and a "Flower Power"
        style with a pink and purple design for 'tween' and teen
        girls. Also available is a larger 7-inch model with an
        open-and-close clamshell lid for personal or family use. The
        new players are format friendly and can play any DVD, CD, and
        MP3 and JPEG files on disc. These players include built-in
        speakers, built-in rechargeable batteries, and 2 headphone
        jacks. (Available now at major retailers nationwide for a
        suggested retail price of $119.99 for the 3.5-inch model and
        $149.99 for the 7-inch model.) Classic Disney style headphones
        are available as an add-on accessory for a suggested retail
        price of $14.99.

    Personalize their rooms

    --  Cinderella-Themed TV: Add a touch of royalty to her room. In
        celebration of the first-ever DVD release of Cinderella
        Platinum edition in October, Disney has designed a Cinderella
        version of its popular Disney Princess TV. Designed in soft
        blue and pink and topped with a crown of dazzling,
        tiara-shaped speakers, features include: stereo sound for
        external sources such as DVD and video games, a 13" color
        picture tube, 181 PLL channel tuning, closed caption decoder,
        trilingual on-screen display, front and rear A/V jacks, sleep
        timer and V-chip function. A full function remote control is
        included. (Available in October at Toys 'R' Us and Wal-Mart
        for a suggested retail price of $99.99.)

    --  Pooh-Themed TV: This adorable TV is perfect for any small
        child's bedroom. It's red and honey-yellow with built-in
        speakers and a Pooh and Tigger on-screen user interface. Specs
        and pricing are the same as the above-mentioned
        Cinderella-themed TV. (Available in October exclusively at
        KMart for a suggested retail price of $99.99.)

    --  Cinderella and Winnie the Pooh DVD Players: Features custom
        Disney character screen saver and startup screen,
        DVD/CD/CD-R/CD-RW playback, S-Video, parental lock function,
        and two remote controls (one for adults, one simplified for
        kids). (Available in October for a suggested retail price of
        $69.99; the Cinderella DVD Player will be available at Toys
        'R' Us and Wal-Mart and the Pooh DVD Player will be available
        exclusively at KMart.)

"Today's kids are growing up with technology, and it is integral to how they play. They want the same functionality that their parents have, not a toy version. But they also want devices that are fun and let them be kids," said Chris Heatherly, vice president, Global Electronics for Disney Consumer Products. "Our electronics line strikes the perfect balance between play and performance, delivering high quality electronics in an undeniably Disney way that kids will love."

Products are designed by Disney and manufactured by Memcorp, Inc. and will be available nationwide at major retailers such as Wal-Mart, Target, Toys 'R' Us, and Kmart as well as www.DisneyShopping.com.

For more information and downloadable high resolution images, please visit the Press Room at www.disneyconsumerproducts.com.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor, stationery and books to interactive games, food and beverages, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Softlines, Disney Hardlines, Disney Home, Disney Publishing, Buena Vista Games, Baby Einstein and The Muppets Holding Co. The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly owned by Disney in Europe.

About Memcorp, Inc.

Since the early 1970s, Memorex has been one of the most widely recognized and trusted brands. Today, Memorex is an industry leader in consumer electronics, digital media and computer accessories. Memcorp, a privately held corporation, manufacturers and distributes Memorex consumer electronics. Memcorp is headquartered in Weston, Fla., with additional offices in Hong Kong, Taiwan, Toronto, St. Louis and the Dominican Republic. For more information on Memcorp Inc. and its products, please visit the company's web site at www.memorexelectronics.com.