Disney Consumer Products Hires Philip Shaw as Sr. Vice President, Marketing, Worldwide.Entertainment Editors NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and on Business Wire's Web site at www.businesswire.com BURBANK, Calif.--(ENTERTAINMENT WIRE)--July 10, 2000 Nike veteran Philip Shaw has joined Disney Consumer Products in the newly created position of senior vice president, marketing, worldwide, it was announced today by Andrew Mooney, president of Disney Consumer Products Worldwide. Shaw will be responsible for planning and implementing marketing efforts around the world for all of the business units within the Consumer Products division: toys, apparel, hardlines, interactive, collectibles and The Disney Store. "Phil has a wealth of experience shepherding the development of great brands within the packaged-goods and consumer-products industry," Mooney said. "He will bring a fantastic creative force, energy and drive to the Disney brand, which has enormous potential for growth in the worldwide consumer marketplace." Shaw had been general manager of Nike's equipment division, where he created the timeware business and was responsible for growing the eyeware business by nearly three-fold worldwide. Previously, he was vice president of marketing for Loews Corporation's Bulova division, where he managed the Bulova, Accutron and Caravelle Caravelle may be a reference to:
Shaw also developed brand identities for dominant packaged-goods lines while working in the advertising industry. He spent four years at McCann-Erickson, where he was vice president and management representative for Coca-Cola, Nestle, and Black & Decker. He was also an account executive for Burger King at J. Walter Thompson Walter Thompson refers to:
Shaw holds a B.A. degree, magna cum laude cum lau·de adv. & adj. With honor. Used to express academic distinction: graduated cum laude; 25 cum laude graduates. , from the University of Cincinnati The University of Cincinnati is a coeducational public research university in Cincinnati, Ohio. Ranked as one of America’s top 25 public research universities and in the top 50 of all American research universities,[2] , and is a member of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. and of ASCAP ASCAP abbr. American Society of Composers, Authors, and Publishers . Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.071000/bw4 |
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