Disney Consumer Products, Mattel Announce Licensing Agreement for Mickey Mouse and Winnie the Pooh.Business/Entertainment Editors & Retail/Film Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com BURBANK, Calif.--(BUSINESS WIRE)--Sept. 20, 2000 Disney Consumer Products (NYSE NYSE See: New York Stock Exchange :DIS) has entered into a worldwide, multi-year agreement with Mattel Inc. (NYSE:MAT) to produce preschool and plush toys, dolls, games and puzzles based on classic Disney characters This is a currently incomplete list of Disney characters:
Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator, , Winnie the Pooh and the Disney Princesses, under a new agreement announced today by Andy Mooney Andrew "Andy" P. Mooney is the chairman of Disney Consumer Products (DCP). Mooney was named chairman of DCP in May 2003 after having served as its president since joining The Walt Disney Company in December 1999. , president of Disney Consumer Products Worldwide. The multi-year agreement with Mattel covers all global territories except Japan. Under terms of the agreement, Mattel's Fisher-Price subsidiary, the leading brand of infant and preschool toys in the world, will produce toys based on Mickey Mouse and the other Disney standard characters (including Donald Duck Donald Duck cantankerousness itself. [Comics: Horn, 216–217] See : Irascibility Donald Duck frustrated character jealous of Mickey Mouse. [Comics: Horn, 216–217] See : Jealousy , Goofy and Pluto), Winnie the Pooh, and any new infant and preschool film and television properties created by Disney. "Fisher-Price is the foremost toy brand for preschool children, and has had remarkable success at creating imaginative, fun toys based on Disney characters," Mooney said. "Mattel has great strength in creating and building world-class brands, such as Barbie and Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. , and we are very happy that we will be continuing our long-standing relationship with the company." Neil Friedman, president of Fisher-Price Brands, said: "Mattel is thrilled to be able to continue our licensing relationship with Disney, as Disney has been one of the cornerstones of the preschool line. The imagination and fun that Disney brings to children's entertainment is easily translated into engaging toys for children." Mattel's Girls division will develop lines of fashion and collector dolls featuring the Disney Princesses (including Snow White, Cinderella and Sleeping Beauty Sleeping Beauty sleeps for 100 years. [Fr. Fairy Tale, The Sleeping Beauty] See : Enchantment Sleeping Beauty enchanted heroine awakened from century of slumber by prince’s kiss. ) across North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . Mattel's Games and Puzzles group will continue to build upon such recent successes as "The Wonderful World of Disney Trivia Game" and "Disney Charades," as well as developing children's games worldwide, and puzzles in North America. The licensing agreement continues a relationship between Disney and Mattel that started in the 1950s with the "Mickey Mouse Club" television show and continues today with such popular products as "Walk `n' Wag Pluto" and "Bounce Around Tigger." Both were among the best-selling toys of the late 1990s. Mattel Inc. is the worldwide leader in the design, manufacture and marketing of family products. The company's best-selling brands include the Barbie(R) doll, Hot Wheels(R) and Fisher-Price(R). With headquarters in El Segundo, Calif., Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations throughout the world. Disney Consumer Products is the unit of The Walt Disney Co. that reaches consumers directly through licensed merchandise, retail stores, interactive games, and books and magazines. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.092000/bb6 |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion