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Disney Channel to Launch Toon Disney, a New Basic Cable Channel to Showcase Around-the-Clock Disney Animation; New Network to Launch on 15th Anniversary of Disney Channel.


BURBANK, Calif.--(BUSINESS WIRE)--Dec. 8, 1997--Disney/ABC Cable Networks Monday announced plans to launch Toon Disney, a new 24-hour basic cable network featuring the company's vast library of animated television programming.

The announcement was made by Geraldine Laybourne Geraldine Laybourne founded Oxygen Media and has served as its chairman and chief executive officer since its inception. Oxygen was launched in 2000 to fill a void in the television landscape -- creating a television network targeted to younger women. , president of Disney/ABC Cable Networks, and Anne Sweeny, president of Disney Channel Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  and executive vice president Disney/ABC Cable Networks.

Toon Disney will launch on April 18, Disney Channel's 15th anniversary. Targeted towards kids aged 2-11 and their families, Toon Disney is intended to complement Disney Channel's variety of kid and family programming by providing continuous and exclusive access to Disney animated programming.

"Toon Disney is the next step towards expanding the cable presence of the Disney brand," stated Sweeney Sweeney

in poems by T. S. Eliot, symbolizes the sensual, brutal, and materialistic 20th-century man. [Br. Poetry, Benét, 978]

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. "Having addressed the broad needs of kids and families through Disney Channel, Toon Disney will provide our audience an additional source of trusted and valued entertainment."

Drawing from more than 2,200 episodes of animated television programming in the Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Co. library, Toon Disney will feature exclusive Disney-branded animation, as well as titles shared with Disney Channel. Schedule highlights include "The Little Mermaid little mermaid

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," "Gummi Bears," "New Adventures of Winnie the Pooh" and "Darkwing Duck This article is about the television series. For the titular character, see Darkwing Duck (character).

Darkwing Duck is an Emmy-nominated American animated television series produced by The Walt Disney Company that ran from 1991-1995 on both the
."

"Toon Disney meets the needs and opportunities resulting from digital roll-out, which further enables us to target niche audiences," stated Laybourne. "This new channel will provide families with a trusted source of programming for their kids as well as providing cable operators a recognizable brand as they expand channel capacity."

Toon Disney will be sold by Disney Channel's affiliate sales group as a package with Disney Channel and will be offered exclusively to those operators already carrying Disney Channel as a basic service.

"Our research indicates that cable operator response to Toon Disney will be extremely enthusiastic," stated Charlie Nooney, senior vice president, affiliate sales and marketing for Disney Channel. "There is a tremendous demand for strongly branded quality kids' entertainment, which Disney is in an unique position to provide."

Toon Disney will be based at Disney Channel's headquarters in Burbank. The operations and administration for the new channel will be handled by Disney Channel staff.

Disney/ABC Cable Networks is composed of five cable programming services and oversees the development of future cable channels for the company. The services are: Disney Channel (100 percent ownership), Lifetime Television (50 percent ownership), A&E Network (37.5 percent ownership), The History Channel (37.5 percent ownership) and E! Entertainment Television (34 percent ownership).

Disney Channel, combining original series, movies and specials with timeless classics Timeless Favorites (formerly Timeless Classics) is a 24-hour satellite music service of ABC Radio Networks, distributing a mix of soft oldies and new adult standards formerly known as "Stardust" to radio stations around the USA. , is the only full-time general entertainment television network designed for kids and families.

CONTACT: Disney Channel, Burbank

Shirley Powell, 818/569-7672

or

ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 

Veronica Pollard pollard

fine protein-rich feed supplement for farm animals; a byproduct from the milling of wheat for flour. Called also shorts.
, 212/456-6171
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 8, 1997
Words:445
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