Disney Channel to Encourage Communication, Diversity and Optimism in New ``Express Yourself'' Messages.Entertainment Editors BURBANK, Calif.--(ENTERTAINMENT WIRE)--Aug. 6, 2002 Beginning the week of September 9, Disney Channel will premiere new messages in its continuing "Express Yourself" campaign to augment the network's themes of communication, diversity and optimism. Each message encourages young viewers to express their feelings in positive ways and to embrace and accept their differences through tolerance and communication. Coinciding with the events and discussions surrounding the one-year anniversary of the September 11th tragedy, the uplifting interstitials will be seen in an increased rotation during Disney Channel's afternoon and evening programming for kids and families. The spots, encouraging youth to talk about their feelings, feature among others, Hilary Duff, Hallie Todd and Robert Carradine ("Lizzie McGuire"); Christy Carlson Romano Christy Carlson Romano (born Christelle Michelle Carlson Romano[1] on March 20, 1984) is an American actress, author and singer. She is perhaps best known for her roles in the sitcom Even Stevens and the animated series Kim Possible , Shia LaBeouf and Donna Pescow ("Even Stevens"); Kyla Pratt and Paula Jai Parker Paula Jai Parker (born August 19, 1969) is an American actress and comedian. Parker was born and raised in Cleveland, Ohio, but moved to Washington, D.C. in 1987 to study at Howard University. ("The Proud Family"); Whoopi Goldberg, Melissa Joan Hart Melissa Joan Hart (born April 18 1976) is an American actress who is best known for playing the title roles in two successful television series, Clarissa Explains It All and Sabrina, the Teenage Witch. ("Sabrina, the Teenage Witch"), Beverley Mitchell (7th Heaven"), Tahj Mowry ("Kim Possible," "The Smart Guy"), Tamera and Tia Mowry ("Sister, Sister"), Frankie Muniz and Bryan Cranston ("Malcolm in the Middle Malcolm in the Middle is a seven-time Emmy-winning,[1] one-time Grammy-winning[1] and seven-time Golden Globe-nominated[1] American sitcom created by Linwood Boomer for the Fox Network. "). To effectively reach its core audience of Kids 6-14, Disney Channel consulted with child psychology experts to create a campaign that is relevant to this demographic. Based upon the recommendations, the campaign does not reference details about specific events, but addresses the ubiquitous feelings of fear and anxiety caused by the tragedy of September 11th and how kids can deal with those feelings. The original campaign, which was initiated in September 2001, features the network's on-air talent sharing their thoughts on a wide range of topics, including fashion styles, sibling rivalry sibling rivalry Psychology The intense, emotional competition among siblings–brothers and/or sisters that pits one against the other to obtain parental affection, approval, attention, and love. See Cain complex. Cf Oy child, Sibling relational problem. and personal music tastes and is geared towards Disney Channel's strong kids and tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] demographic. Disney Channel is the first general entertainment television network designed for kids and families. Currently available in 80 million homes, Disney Channel is a division of ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Cable Networks Group, a subsidiary of The Walt Disney Company. |
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