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Disney Channel Starts 2001 With Record Ratings for Tweens, Winning Primetime for 8th Consecutive Month.


Entertainment Editors & Television Writers

BURBANK, Calif.--(ENTERTAINMENT WIRE)--Jan. 30, 2001

Original Movie "Zenon the Zequel," Original Comedy Series

"Lizzie McGuire
For the title character, see Lizzie McGuire (character).


Lizzie McGuire is a Disney Channel Original Series that aired on the Disney Channel from 2001 to 2004. Its target demographic was preteens and adolescents.
" and "Even Stevens
For the Latter-day Saint composer and hymnwriter, see Evan Stephens.


Even Stevens was an American comedy television program that aired on Disney Channel. It premièred on June 17, 2000 and ended on June 2, 2003.
" Fuel the Month

Led by the premieres of the Disney Channel Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  Original Movie "Zenon the Zequel" and the original live-action comedy series "Lizzie McGuire," Disney Channel continues to rank No. 1 with tweens 9-14 in primetime.

In terms of total day tween tween  
n.
A child between middle childhood and adolesence, usually between 8 and 12 years old.



[Blend of teen1 and between.]
 viewership, Disney Channel climbed into the No. 2 spot, outperforming Cartoon Network For Cartoon Network outside of the United States, see .
Cartoon Network is a cable television network created by Turner Broadcasting which primarily shows animated programming.
, MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 and Fox Family. In January, Disney Channel's original fare outperformed its acquired programming by 57% in terms of households (1.1 vs 0.7), by 75% in kids 2-11 (2.1 vs 1.2), by 64% in kids 6-11 (2.3 vs 1.4) and by 50% in tweens 9-14 (1.8 vs 1.2).

"Zenon the Zequel" was Disney Channel's highest-rated original movie in the past twelve months, delivering a 3.3 household rating for its premiere airing on Friday, January 12, 2001, and making it the day's highest rated basic cable telecast among households. The movie delivered the largest household audience and the most viewers for any Disney Channel Original Movie premiere with 2,253,000 households and 3,668,000 viewers 2+ and reached 10,730,000 unduplicated viewers in its three weekend airings (Friday 7PM, Saturday 8PM, Sunday 9PM). Additionally for the week of 1/8/01 - 1/14/01, "Zenon the Zequel" beat a broadcast network telefilm tel·e·film  
n.
A film produced for television broadcasting.

Noun 1. telefilm - a movie that is made to be shown on television
 in rating, households and total viewers (UPN's "Code Red: The Rubicon Conspiracy," 2.05 rating/ 2.1 million households/3.1 million viewers 2+). "Zenon the Zequel" also garnered the highest ratings of any basic cable telecast for the week among kids 9-11 and tweens 9-14.

The debut of "Lizzie McGuire" on Jan. 19 was the highest-rated Disney Channel original series premiere ever among kids 6-11 (8.1 rating/1.32 million viewers), tweens 9-14 (5.8 rating/961,000 viewers) and kids 2-11 (5.4 rating/1.42 million viewers). Among all basic cable networks for its debut week (1/15 - 1/21), the series' Sunday 6PM airing was the No. 1 ranked regularly scheduled telecast for the day among tweens 9-14, garnering a 7.5 rating/1.24 million tween viewers.

That same telecast was also the top ranked program in kids 6-11 in the 6-6:30PM timeslot against key kid cable competition, scoring a 8.0 rating/1.31 million kid viewers.

Last Friday, January 26, Disney Channel's original live-action comedy series "Even Stevens" saw its highest single telecast ratings ever in terms of households (2.1 rating/1.42 million homes). The series beat all key kid cablers in the time period (7-7:30PM) in coverage ratings with kids 6-11 (7.3 rating/1.19 million viewers) and tweens 9-14 (5.5 rating/905,000 viewers).

In January, Disney Channel also saw gains in its Playhouse Disney For the Playhouse Disney in other countries, see Playhouse Disney around the world. Playhouse Disney is the brand name for Disney Channel's preschool programs, often airing as its own channel outside of the United States.  preschool programming block with the debut (1/22/01) of the new original series "The Book of Pooh." The series' M-Sun 7:30AM airing was up +55% from a year ago in terms of ratings with kids 2-5 and 31% with kids 2-11. Additionally, the 7:30AM airing won the week in its time period in its targeted kid 2-5 demo among key kid cable networks.

Disney Channel, combining original series, movies and special with timeless classics Timeless Favorites (formerly Timeless Classics) is a 24-hour satellite music service of ABC Radio Networks, distributing a mix of soft oldies and new adult standards formerly known as "Stardust" to radio stations around the USA. , is the first full-time general entertainment television network designed for kids and families. Available in nearly 70 million homes, Disney Channel is a division of ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 Cable Networks Group, a subsidiary of The Walt Disney Company.

SOURCE: Disney Channel research from Nielsen Media Research data. All ratings are based on coverage homes for each network. Subject to qualifications on request.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jan 30, 2001
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