Disney Channel Springs Into April With 70 Million Subscribers; Network's Transition From Premium to Basic Service Nears Completion.Entertainment Editors BURBANK, Calif.--(ENTERTAINMENT WIRE)--April 4, 2001 Disney Channel  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , the leader in television for kids and families,
today announced that the network will be in more than 70.3 million
households as of April 2, 2001, according to according toprep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the latest figures from Nielsen Media Research. Since 1996, the network has grown by +317 percent, representing a gain of 53.5 million subscribing homes. Over the past five years, Disney Channel has averaged an impressive +33 percent year-to-year growth. "Our transition from a premium to a basic cable service is nearly complete, and with surging ratings and an increased emphasis on original programming, our strategic goals continue to converge," said Anne Sweeney Anne Sweeney, born November 4, 1957, in Kingston, New York, is the Co-Chair of Disney Media Networks and President of Disney-ABC Television Group. Sweeney graduated from College of New Rochelle and Harvard University. She earned a BA degree and an Ed. M. degree. , president, Disney Channel Worldwide, and president, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Cable Networks Group. "Disney Channel's steady subscriber growth is reflective of our affiliates' commitment to bringing their customers the highest-quality programming available," said Ben Pyne, Disney Channel's senior vice president, affiliate sales and marketing. The network's success in producing quality original programming has brought with it a significant boost in ratings performance. Bolstered by the success of its latest original movie, the network ranked No. 1 in prime time among all basic cable networks in household ratings (1.9, tying with Lifetime and TBS) for the week of March 5-11, 2001. Disney Channel's dominance in the burgeoning tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] demographic is illustrated by its 10-consecutive-month winning streak Noun 1. winning streak - a streak of wins streak, run - an unbroken series of events; "had a streak of bad luck"; "Nicklaus had a run of birdies" as the No. 1 network among kids 9-14. Disney Channel's last three original movie premieres have attracted record total viewers, including "The Luck of the Irish" (5.2 million), "Zenon the Zequel" (3.7 million) and "Motocrossed" (3.5 million). The success of the original movie franchise is complemented by the network's Internet strategy and its popular Zoog Disney Web site, which features original content, including games, personality quizzes, behind-the-scenes and biographies. Traffic to ZoogDisney.com has more than doubled in the past year. The network's successful preschool programming block Playhouse Disney For the Playhouse Disney in other countries, see Playhouse Disney around the world. Playhouse Disney is the brand name for Disney Channel's preschool programs, often airing as its own channel outside of the United States. continues to attract kids 2-5, their parents and caregivers. Fueled by the debut this year of "The Book of Pooh" and the continued popularity of series like "Bear in the Big Blue House Bear in the Big Blue House is a television program for young children produced for the Disney Channel by The Jim Henson Company. The program taught simple life lessons by following the title character and his puppet friends as they went through their day. " and "Rolie Polie Olie," the Playhouse Disney programming block has increased kids 2-5 delivery by 19 percent year-to-year, as of March 2001. ABC Cable Networks Group also includes Toon Disney, the 24-hour all-animation network for kids, which boasts 20,671,000 subscribers; and SoapNet, the 24/7 network devoted to soap operas This is a list of Soap operas by country of origin. Argentina
Disney Channel, combining original series, movies and specials with timeless classics, is the first general entertainment television network designed for kids and families. Disney Channel is a division of ABC Cable Networks Group, a subsidiary of The Walt Disney Co. Source: Subscribers at launch and qualifying systems from Disney Channel. Current sub count is Nielsen Media Research projection for April 2001. Subject to qualifications available on request. |
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