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Disney Channel Introduces `Clay,' First-Ever Host of Learning-Based Programming Block, Playhouse Disney, on Monday, September 16.


Entertainment Editors

BURBANK, Calif.--(BUSINESS WIRE)--Sept. 6, 2002

Enthusiastic, Playful Character Morphs into Shapes and Changes Colors, Inspires Young Viewers to Imagine and Learn; "Clay Pal" Supersite for

Parents and Caregivers Launches at PlayhouseDisney.com

Disney Channel Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  will introduce the animated character Clay, the first-ever host of Playhouse Disney For the Playhouse Disney in other countries, see Playhouse Disney around the world. Playhouse Disney is the brand name for Disney Channel's preschool programs, often airing as its own channel outside of the United States. , the channel's popular learning-based programming block for preschoolers. Clay debuts Monday, September 16, and will be seen in every program break during Disney Channel's Playhouse Disney block (6:00 a.m.-2:00 p.m., ET/PT). Clay will also be featured in a companion website at PlayhouseDisney.com, a creative online space where kids -- with the help of parents or caregivers -- can play with Clay, enter to win an array of Playhouse Disney merchandise and register to receive a special birthday greeting from Clay. The site also includes tips on how parents and children can further imagine and learn together, both on-air and online.

"In many ways Clay embodies the heart and soul of Playhouse Disney," said Rich Ross, President, Entertainment, Disney Channel. "He is bright, fun, playful and encourages kids to use their imagination while learning through entertainment."

Clay is designed to delight and entertain preschoolers while bringing the added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 of learning and imagination, guided by the Whole Child Curriculum that underlies the entire Playhouse Disney brand. Through carefully constructed storylines and characters, the programming block encourages seven areas of child development: physical, emotional, social and cognitive; thinking and creative skills, as well as moral and ethical development.

The engaging Clay, a bright, bouncy lump of clay produced through stop-motion animation The original technique used to create an animated sequence. Each frame is created and photographed (or digitized) independently. Contrast with computer animation. See claymation. , will morph into a multitude of shapes and sizes and will pose age-appropriate challenges and puzzles to the preschool age viewers. From his colorful playroom -- a live set designed with icons from familiar Playhouse Disney series -- joyful Clay inspires young viewers to imagine and learn, and connects with the viewer by sharing anecdotes about Playhouse Disney staples including "Stanley," "PB&J Otter," "Bear in the Big Blue House Bear in the Big Blue House is a television program for young children produced for the Disney Channel by The Jim Henson Company. The program taught simple life lessons by following the title character and his puppet friends as they went through their day. ," "Rolie Polie Olie," "The Book of Pooh," "Out of the Box" and "The Wiggles wiggles - [scientific computation] In solving partial differential equations by finite difference and similar methods, wiggles are sawtooth (up-down-up-down) oscillations at the shortest wavelength representable on the grid. ."

Clay was created by Jennifer Grey of Grey Matter Design, Inc., who also serves as an executive producer of the interstitial segments. Clay is produced by the Burbank-based Chiodo Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. Productions, Inc. ("Adventures in Wonderland Adventures in Wonderland is a live-action children's television series based on Walt Disney's animated classic Alice in Wonderland. In the series, Alice (played by Elisabeth Harnois), is portrayed as a girl who can go to and from Wonderland simply by walking ," "The Crayon Box," "The Amazing Live Sea Monkeys"). Debi Derryberry ("Jimmy Neutron: Boy Genius") provides the voice of Clay and Allyce Beasley ("Moonlighting"), the voice of Playhouse Disney, guides viewers through the schedule.

Disney Channel is the first general entertainment television network designed for kids and families. Disney Channel is a division of ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 Cable Networks Group, a subsidiary of The Walt Disney Company.

Editor's note: Photos are available. Please contact Marni Raitt at 818/569-7807 in Media Relations.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 6, 2002
Words:460
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