Disney Announces "DisneyQuest," a Breakthrough Concept in Family Regional Entertainment.BURBANK, Calif.--(BUSINESS WIRE)--Aug. 6, 1997-- Disney's "Interactive Adventure" Scheduled for Grand Opening in Orlando in Summer 1998, Chicago in Summer 1999 Climb aboard a real river raft, grab a paddle and shoot the rapids in a virtual prehistoric world. Buckle into a motion simulator A motion simulator or motion platform is a mechanism that encapsulates riders and creates the effect/feelings of being in a moving object. One example would be a theme park ride which simulates flying by using a projection screen in front of the seats you ride in. and ride a roller coaster of your own design. Don a special visor and engage in hand-to-hand battle with Disney's most notorious villains. These are only a few of the adventures that await guests at DisneyQuest, a breakthrough concept in family regional entertainment announced Wednesday by The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co. DisneyQuest combines the magic of Disney with the most engaging interactive technologies to create an entertainment adventure for guests of all ages. DisneyQuest's worldwide launch of its 100,000-square-foot facility will be in Orlando, Fla., at Walt Disney World Noun 1. Walt Disney World - a large amusement park established in 1971 to the southwest of Orlando Orlando - a city in central Florida; site of Walt Disney World Resort in the summer of 1998, and Chicago in the summer of 1999. Future sites will open in other major domestic and international destinations. Company Chairman and Chief Executive Officer Michael Eisner Michael Dammann Eisner (born March 7, 1942) was CEO of The Walt Disney Company from September 22, 1984 to September 30, 2005. Early life Michael Eisner was born to a wealthy family in Mt. Kisco, New York, and raised on Park Avenue in Manhattan. said, "DisneyQuest combines the excitement of the Disney brand with innovation, design, technology and story-telling to create a vibrant venue for interactive entertainment that provides a dynamic new kind of Disney experience for the entire family." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Art Levitt, president of the company's newly launched subsidiary, Disney Regional Entertainment: "Within a two to three hour visit, guests can embark on adventures that let them actually `enter the story' and become a part of it. DisneyQuest showcases many of Disney's beloved characters and places and presents them in a bold new way using advanced technology to turn fantasy into reality." Guests entering DisneyQuest begin their journey at the Ventureport, a crossroads which leads to four distinct entertainment environments: the Explore Zone, a virtual adventureland where guests are immersed im·merse tr.v. im·mersed, im·mers·ing, im·mers·es 1. To cover completely in a liquid; submerge. 2. To baptize by submerging in water. 3. in exotic and ancient locales; the Score Zone, a superhero su·per·he·ro n. pl. su·per·he·roes A figure, especially in a comic strip or cartoon, endowed with superhuman powers and usually portrayed as fighting evil or crime. competition city where guests can match their gameplaying skills against the best; the Create Zone, a private "Imagineering" studio for artistic self-expression and invention; and the Replay Zone, a carnival on the moon where guests experience a retro-futuristic spin on classic rides and games. Adventurers can enjoy a respite in two areas: The Wired Wonderland Cafe, featuring indulgent desserts, drinks and a proprietary Internet-based attraction, and FoodQuest, which offers a quick gourmet fix of fresh sandwiches, salads, pizza and fun foods operated by The Cheesecake Factory through a new Express concept. Even in its logo graphic featuring "Hurricane Mickey," a swirling variation of the classic mouse icon, DisneyQuest promises to be something dynamic, forward-moving and altogether different from the company's previous entertainment experiences, as well as from all other location-based entertainment offerings. Joining Walt Disney Imagineering in the execution of DisneyQuest are American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , official card of DisneyQuest and developer of the stored value card system, the primary payment method throughout the facility; Hughes-JVC Technology, provider of high performance video and graphics projection systems; Silicon Graphics Inc., provider of high-end workstations for the delivery of real-time computer graphics Real-time computer graphics is the subfield of computer graphics focused on producing and analyzing images in real time. The term is most often used in reference to interactive 3D computer graphics, typically using a GPU, with video games the most noticeable users. attractions; Tandem Computers (company) Tandem Computers - A US computer manufacturer. Quarterly sales $544M, profits $49M (Aug 1994). Inc., server provider for the stored value system and the Internet-based attraction, and principal content producer for the DisneyQuest Web site. Disney Regional Entertainment was established in 1996 to create breakthrough entertainment concepts for urban and suburban markets, both domestically and abroad. These businesses will include srs and other businesses capitalizing on the crlif., in February 1997. CONTACT: Disney Regional Entertainment Denise Villanueva, 818/526-1026 or Baker/Winokur/Ryder Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Paulette Kam, 310/277-6200 |
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