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Disney's Buena Vista Internet Group Takes Majority Stake in toysmart.com.


NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)--Aug. 25, 1999--

The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Company's Buena Vista Internet Group (BVIG) has taken a controlling interest controlling interest

The ownership of a quantity of outstanding corporate stock sufficient to control the actions of the firm. Controlling interest often involves ownership of significantly less than 51% of a firm's outstanding stock because many owners fail
 in toysmart.com, a growing online toy retailer.

toysmart.com is a leader in what the American Specialty Toy Retailing Association The American Specialty Toy Retailing Association, or ASTRA, is an organisation of manufacturers, distributors and retailers of specialty toys, as compared to mass market product sold by e.g. Toys "R" Us. External links
  • ASTRA's website
 refers to as the "good toy" market, which focuses on high-quality and durable toys that nurture children's imaginations.

The announcement was made today by David Lord Flight Lieutenant David Samuel Anthony Lord VC DFC (18 October 1913 – 19 September 1944) was an Irish recipient of the Victoria Cross, the highest and most prestigious award for gallantry in the face of the enemy that can be awarded to British and Commonwealth forces. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of toysmart.com and Chuck Davis This article or section contains information about one or more candidates in an upcoming or ongoing election.
Content may change as the election approaches.

Charles E.
, president of eCommerce at BVIG.

"toysmart.com and BVIG believe that high quality, educational toys represent an exciting business opportunity in a fast-growing market segment," said Davis. "Our investment in toysmart.com strengthens our commitment to serving the online commerce needs of families."

Said Lord, "By aligning with BVIG and The Walt Disney Company, toysmart.com will be able to aggressively develop this emerging online toy segment. It will help us fulfill our mission of becoming the online champion of increased learning through play with better toys."

Examples of toys offered by toysmart.com include puzzles, building blocks, arts and crafts arts and crafts, term for that general field of applied design in which hand fabrication is dominant. The term was coined in England in the late 19th cent. as a label for the then-current movement directed toward the revivifying of the decorative arts.  and other products that encourage children to learn and be creative while having fun.

Under the agreement, BVIG will hold three of five seats on the toysmart.com board of directors and also will provide marketing support to help build the toysmart.com brand and provide distribution across BVIG's various online properties, including Family.com.

About toysmart.com

toysmart.com celebrates the joys of childhood, parenting and learning through play. The company believes that learning is an interactive process enriched through the use of toys that inspire, enlighten and endure in a child's mind. In the spirit of toys, the company is steadily building a community among family, educators and caregivers to become the online champion of better toys and better parenting. An award-winning eCommerce retailer, based in Waltham, Mass., toysmart.com offers thousands of toys and learning tools through its interactive Web site. For more information, visit www.toysmart.com or call 781/663-2700.

About Buena Vista Internet Group

Disney's Buena Vista Internet Group is responsible for creating and operating a broad array of family, entertainment, news and sports Web sites, including Disney.com, the top-ranking kids and family site; Family.com, the Web's premier parenting resource; ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
.com, the number one TV network Web site; ABCNEWS.com, the fastest growing news site online; and ESPN.com, the Web's most popular sports site. Buena Vista Internet Group recently reached an agreement with Infoseek Corporation to create a new Internet business called go.com.

Management believes certain statements in this news release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are made on the basis of management's views and assumptions regarding future events and business performance as of the time the statements are made. Actual results may differ materially from those expressed or implied.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 25, 1999
Words:483
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