Disney/Pixar's Monsters, Inc. Goes Wireless With T-Mobile in Lottery Draw Worth --Pound--1 Million in Prizes!Business Editors/High-Tech Writers EMERYVILLE, Calif.--(BUSINESS WIRE)--Feb. 8, 2002 Largest WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. competition to date Daily monster prizes worth (pound)1 million exclusively for T-Mobile online users Key brands endorse wireless as a marketing vehicle T-Mobile, through its WAP portal T-Mobile online, in conjunction with The Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney. and Pixar Animation Studios, launched the largest WAP competition to date today with Disney/Pixar's Monsters, Inc. lottery, offering daily monster prizes worth (pound)1 million. The lottery is tied to the launch of the latest Disney/Pixar film, Monsters, Inc., which releases in cinemas today in the UK. An exclusive for T-Mobile online users in the UK, the lottery will run for seven weeks from February 8, 2002 - March 31, 2002. The unique campaign brings mobile data to the forefront as an interactive and entertaining user experience and serves as an early example of a leading brand leveraging the mobile as a marketing tool. The Monsters, Inc. lottery went live on the UK site today and is under the "What's Cool" menu heading. Users simply register with T-Mobile online and are then eligible to enter daily for the Disney/Pixar Monsters, Inc. Draw. Numbers are selected and posted entirely through the portal and winners claim their prize via SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. . "T-Mobile is committed to the success of mobile data, and this year we will see the beginnings of mass market adoption of these services," said Nikesh Arora, board member of T-Mobile International and responsible for new business development. "We are pleased to be working with Disney and Pixar to show consumers what they can get from mobile data today. Recognition and support for mobile data is on the rise and so are its users -- proving the services are here to last." "We're serious about innovation in wireless applications and believe this promotion is a strong example of that," said Simon Kenny, senior vice president and managing director for Europe, WDIG WDIG Walt Disney Internet Group WDIG Walt Disney Imagineering Glendale (California) . "Our movie-themed Disney Mobile Disney Mobile is a Mobile Virtual Network Operator in the United States which launched in June of 2006, and will cease operating on December 31, 2007. It operates on Sprint's CDMA network. Disney Mobile is owned by The Walt Disney Company, which had marketed to family subscribers. content has proven very popular." About Pixar Animation Studios Pixar Animation Studios (Nasdaq:PIXR) combines creative and technical artistry to create original stories in the medium of computer animation. In partnership with Disney, Pixar has created four of the most successful and beloved animated films of all time: Academy Award(R)-winning Toy Story (1995); A Bug's Life (1998); Golden Globe-winner Toy Story 2 (1999); and Monsters, Inc. (2001). Pixar's four films have earned more than $1.5 billion at the worldwide box office to date. The Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern studio's next film, Finding Nemo, will be released in summer 2003. About T-Mobile Since early 2000, all the major mobile phone activities of the Deutsche Telekom Deutsche Telekom AG (ISIN: DE0005557508, FWB: DTE, NYSE: DT, LSE: DEU, TYO: 9496 ) (abbreviated DTAG) is a telecommunications company headquartered in Bonn, Germany. It is the largest telecommunications company in Germany and in the EU. Group have been consolidated under the roof of T-Mobile International AG, located in Bonn, Germany. The recent acquisition of the U.S. mobile communication providers VoiceStream and Powertel, represents a key milestone in the company's internationalization The support for monetary values, time and date for countries around the world. It also embraces the use of native characters and symbols in the different alphabets. See localization, i18n, Unicode and IDN. internationalization - internationalisation strategy -- becoming the only company in the world to provide seamless mobile telecommunications across the Atlantic between the US and Europe to over 60 million users worldwide. With five UMTS (Universal Mobile Telecommunications System) The GSM implementation of the 3G wireless phone system. Part of IMT-2000, UMTS provides service in the 2 GHz band and offers global roaming and personalized features. licenses T-Mobile will continue to establish its footprint through the creation of a global brand and gain competitive advantage through its commitment to mobile data. T-Mobile focuses on two core product areas for mobile data services -- T-Mobile online, focusing on consumer services, and Mobile Business Solutions, a business-to-business solution for the corporate user. About Walt Disney Internet Group Walt Disney Internet Group provides strategic leadership and operational management for The Walt Disney Company's Internet properties including category leaders Disney.com, ESPN.com, ABCNEWS.com and ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. .com. WDIG has led the way in developing new forms of interactive content, such as its Enhanced TV service which showcases the convergence of video and interactive programming, and is a market leader in developing and distributing entertainment and informational content to new platforms. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood, CA, and has operations in Seattle, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Orlando, Fla., Tokyo and London. For more information visit www.dig.com. |
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