Disney, Gillette Enter Exclusive Global Agreement For New Children's Oral-B Products.Business Editors BURBANK, Calif.--(BUSINESS WIRE)--June 19, 2001 A portfolio of new and innovative children's oral care products featuring beloved Disney characters This is a currently incomplete list of Disney characters:
Disney, Walter Elias Disney Co. and The Gillette Co. The products, including manual, battery and rechargeable power toothbrushes, will be launched under Gillette's Oral-B and Braun Oral-B trademarks and will showcase Mickey Mouse Mickey Mouse Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator, , Winnie the Pooh, Buzz Lightyear and Disney Princesses. The unique line is designed to meet the special dental needs of children, while the characters are on hand to inspire children to develop healthy oral care habits at an early age. Specific product details will be made available this fall. "Our brand is rooted in 75 years of Disney magic and is already known for making children smile," said Andy Mooney Andrew "Andy" P. Mooney is the chairman of Disney Consumer Products (DCP). Mooney was named chairman of DCP in May 2003 after having served as its president since joining The Walt Disney Company in December 1999. , president of Disney Consumer Products Worldwide. "Now, along with the most trusted name in oral care, we will make parents smile as well with breakthrough, high-quality oral care products they can trust." "Gillette is excited to combine its powerful oral care brands with the familiarity and fun of Disney characters to create a portfolio of new, innovative products that introduce children to healthy oral care habits that will last a lifetime," said Bruce Cleverly, president of Gillette Oral Care. With its Oral-B and Braun Oral-B products, The Gillette Co. is the worldwide leader in both the manual and power toothbrush markets. The Oral-B brand is the leader in the fast-growing $4.5 billion global toothbrush category, marketing toothbrushes for children and adults as well as interdental interdental /in·ter·den·tal/ (-den´t'l) between the proximal surfaces of adjacent teeth in the same arch. in·ter·den·tal adj. 1. Located or made for use between the teeth. 2. products such as dental floss dental floss n. A waxed or unwaxed thread used to remove food particles and plaque from the teeth. . The Braun Oral-B brand includes power toothbrushes for adults and children, as well as interdental products such as oral irrigators and oral care centers. Oral-B toothbrushes, the foundation and largest category of The Gillette Co.'s thriving oral care business, are used by more dentists and consumers than any other brand in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and many major international markets. |
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