Disney, Coca-Cola to Market Disney-Branded Children's Beverages; Products to be Introduced to U.S. Consumers During 2001.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com BURBANK, Calif.--(BUSINESS WIRE)--Feb. 28, 2001 The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Company and The Coca-Cola Company today announced an agreement to market innovative and nutritious children's beverages globally under the Disney brand. The first products launched will be juices and juice drinks from The Minute Maid Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds, including Hi-C. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed nationwide and served Company, an operating group of The Coca-Cola Company. Don Knauss, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The Minute Maid Company, and Andy Mooney, president of Disney Consumer Products Worldwide, said that the companies together will market healthful health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. health  ful·ness n. juices, juice drinks, milk-based and water-based drinks, punches and smoothies. These products will be packaged in entertaining and colorful containers featuring Disney's beloved characters, including Mickey Mouse and Winnie the Pooh. The first beverages to enter the market include "Mickey's X-treme Coolers(TM)," a unique new vitamin-fortified juice drink targeted to kids. With fun flavors like Raspberry Rage, Bora Bora Berry and Citrus Chiller chill·er n. 1. One that chills. 2. A frightening story, especially one involving violence, evil, or the supernatural; a thriller. chiller Noun 1. , Mickey's X-treme Coolers will be packaged in kid-friendly, single-serve pouches and distinctive multi-serve plastic bottles. A nutritious, 100 percent juice product, "Pooh's 100 Acre Wood Apple-Berry(TM)" is designed for younger children and will feature four apple and berry blends fortified fortified (fôrt  ´fīd),adj containing additives more potent than the principal ingredient. with vitamin C vitamin C or ascorbic acid Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy. and calcium. The product will be packaged in both single-serve drink boxes and multi-serve plastic bottles. Both product lines are targeted for introduction to U.S. supermarkets during 2001. Coca-Cola expects to roll out the Disney-branded children's beverages internationally in 2002. "We're delighted that this relationship brings together two of the world's most trusted consumer brands," said Knauss. "These healthful beverages will meet parents' needs and are fun for kids." Said Mooney, "The Disney and Minute Maid brands have consistently delivered quality products and value to consumers for generations. This agreement represents an exciting new direction for Disney and a unique way to bring Disney magic to children worldwide." Under the long-term agreement, the Walt Disney Company and The Coca-Cola Company will work together to produce targeted marketing efforts to support sales, including advertising campaigns, consumer promotions, themed packaging, in-store displays and point-of-sale messages. The Minute Maid Company is the flagship of The Coca-Cola Company's worldwide fruit beverage business. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.022801/bb4 |
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