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Dishwashing Products in Germany Report Offers a Comprehensive Guide to the Size and Shape of the Market at a National Level.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c58731) has announced the addition of "Dishwashing Products in Germany Germany (jûr`mənē), Ger. Deutschland, officially Federal Republic of Germany, republic (2005 est. pop. 82,431,000), 137,699 sq mi (356,733 sq km). " to their offering.

Our Dishwashing Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market -- be they new product developments, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change.

Product coverage: hand dishwashing products, automatic dishwashing products (liquids, powders, tablets), dishwashing additives

Data coverage: market sizes (historic and forecasts), company shares, brand shares

Influence of Private Label

Private label products have enjoyed huge successes in household care over the review period and have often copied large brand developments in terms of value-added val·ue-add·ed
adj.
Of or relating to the estimated value that is added to a product or material at each stage of its manufacture or distribution:
 features and new product formats. The appeal of private label products lies in significantly reduced prices in comparison with branded goods. However private label now epitomises increasing innovation and sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
 and is garnering success as indicated by independent product tests.

Manufacturers of branded goods undertook measures to stabilise Verb 1. stabilise - support or hold steady and make steadfast, with or as if with a brace; "brace your elbows while working on the potter's wheel"
brace, stabilize, steady
 value sales by offering product innovation with an increased level of convenience. However, it is unlikely that these initiatives will allow them to maintain a competitive advantage for long.

Continued Success Story: Oxygen-based Products

The trend towards new oxygen-based cleaning products continued to be the principal driver of growth in 2005. Oxygen-based products were widely accepted by German consumers due to their environmentally-friendly characteristics compared with more conventional bleaching agents Noun 1. bleaching agent - an agent that makes things white or colorless
blanching agent, whitener, bleach

benzoyl peroxide - a white crystalline peroxide used in bleaching (flour or oils or fats) and as a catalyst for free radical reactions
. Moreover, this green function did not diminish product performance with oxygen-based products often performing better than their traditional counterparts in independent product tests. Further new oxygen-based product developments can be expected over the forecast period encouraged by the influence of private label. The average price of these new products has already started to fall, and a further decline is also expected.

Why buy this report?

-- Get a detailed picture of the dishwashing products industry

-- Pinpoint growth sectors and trends and identify factors driving change

-- Understand the competitive environment, the market's major players and leading brands

-- Use five-year forecasts to assess how the market is predicted to develop

Companies Mentioned:

-- Werner Werner is a name of Germanic origins that could refer to numerous people or entities.
''see also Wernher and Warner


The oldest known usage of the name was in the Habsburg family.
  • Werner I, Bishop of Strasbourg (c.
 & Mertz GmbH

-- Unilever Deutschland GmbH

-- Lever lever, simple machine consisting of a bar supported at some stationary point along its length and used to overcome resistance at a second point by application of force at a third point. The stationary point of a lever is known as its fulcrum.  Faberge Deutschland GmbH

-- Reckitt Benckiser Reckitt Benckiser plc is one of the world's leading manufacturers of cleaning products and a member of the FTSE 100 Index of the largest companies traded on the London Stock Exchange. It is headquartered in the town of Slough just to the west of Greater London.  Deutschland AG

-- Procter & Gamble GmbH

-- Johnson Wax GmbH

-- Jeyes Deutschland GmbH

-- Henkel Wasch & Reinigungsmittel GmbH

-- Henkel KGaA

-- Fit GmbH

-- Dalli-Werke Maurer & Wirtz GmbH

-- Burnus GmbH

For more information, visit http://www.researchandmarkets.com/reports/c58731.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 1, 2007
Words:426
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