Discreet Showcases Innovative Product Line Up at NAB 2003 -- Debuts Digital Color Grading System.Business Editors/High-Tech Writers NAB2003 LAS VEGAS--(BUSINESS WIRE)--April 7, 2003 Featuring Leadership in Digital Intermediate Workflows for Film, 2K and Hd; New Media-Mastering Software for Film, Broadcast, 3D and Media Compression NAB (Booth #SL-1500)--Building on more than a decade of leadership in the broadcast and film industries, Discreet, a division of Autodesk, Inc. (Nasdaq: ADSK ADSK Autodesk, Inc. (NASDAQ stock symbol) ), is defining a new era of leadership that spans the advanced systems, desktop software and animation markets at NAB 2003--the world's leading conference and exhibition for broadcast, post-production and media communications industries. At NAB, Discreet is unveiling the industry's first real-time, non-proprietary digital color grading Color grading is the process of altering and enhancing the color of a motion picture or television image, either electronically, photo-chemically or digitally. The photo-chemical process is also referred to as color timing system--and showcasing new advancements for its effects, nonlinear editing See nonlinear video editing. , desktop video and animation products. Discreet demonstrates its leadership in delivering solutions for finishing at the highest resolutions--HD, 2K and above. With more than 1000 hours of groundbreaking HD content created and finished on Discreet systems around the world--more than any other manufacturer--Discreet remains at the forefront of HD programming. "At NAB, Discreet continues its leadership in bringing powerful, industrial-strength solutions to our customers on tuned systems, advanced animation and the rapidly emerging desktop market," said Paul Lypaczewski, Discreet general manager and executive vice president, Autodesk, Inc. "Whether for creative control over the 'look' of digitally graded feature films, advanced animation, broadcast content finished in HD--or breaking news, encoded and delivered from anywhere in the world--Discreet solutions touch every facet of the NAB audience." Systems Discreet is unveiling lustre lustre In mineralogy, the appearance of a mineral surface in terms of its light-reflecting qualities. Lustre depends on a mineral's refractivity (see refraction), transparency, and structure. (TM), the world's first non-proprietary real-time 2K digital color grading system for Digital Intermediates. It is based on highly advanced technology from Colorfront (Hungary) following the January 2003 announcement of an exclusive partnership between the two companies. Optimized for maximum performance on an Intel architecture, the lustre system offers colorists and color timers an intuitive environment for highly interactive color correction Altering the colors in an image in order to print or display it properly or for special effects. Depending on the application, color correction can be a significant problem if the resulting image must be approved or a purchase is made because of color choice. sessions that will enable them to collaborate directly with directors of photography, cinematographers and filmmakers to perfectly adjust the colors and 'look' of a film--from the most subtle of adjustments to extravagant color and lighting effects. The lustre color correction program will add to Discreet's complete range of fully-integrated digital cinema solutions and workflows--including its Academy Award(1)-winning inferno(R) 5 and flame(R) 8 visual effects systems, the flint(R) 8 effects system, and smoke(R) 5 and fire(R) 5--online creative editing, conforming and finishing solutions. These industry-standard systems from Discreet are behind the scenes of today's most provocative HD content, from The Sopranos to Sex in the City and CSI CSI Crime Scene Investigator CSI CompuServe, Inc. CSI Commodity Systems, Inc. CSI Commodity Systems Inc. (Boca Raton, FL) CSI Crime Scene Investigation (CBS TV show) CSI Christian Schools International Miami, ER, The Practice, NYPD Blue NYPD Blue is an Emmy Award-winning hour long-running American television police drama set in New York City. It was created by Steven Bochco and David Milch and inspired by Milch's relationship with a former member of the New York City Police Department Bill Clark (who and Dragnet Dragnet radio show in which justice is always served. [Radio: Buxton, 73] See : Crime Fighting . Broadcasters including CBS (Cell Broadcast Service) See cell broadcast. , the BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. , ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , FOX and Sky TV use Discreet HD systems for everything from network programming and commercials to bumpers and promos. For greater management and extension of its creative solutions, Discreet is launching its new infrastructure direction--with new products, decreased pricing, new partners such as Maximum Throughput and SGI (SGI, Sunnyvale, CA, www.sgi.com) A manufacturer of workstations and servers, founded in 1982 by Jim Clark. The company was founded as Silicon Graphics, Inc., but changed to its acronym in 1999. , and a compelling new infrastructure sparks(R) plug-in program--all designed to deliver greater choice and flexibility to clients, and lower cost of ownership. Desktop Software With a legacy in advanced systems technology leadership, Discreet is aggressively extending its expertise to the desktop market. Leading the charge to deliver professional media mastering and encoding tools for the desktop, Discreet is presenting cleaner(TM) XL for Microsoft(R) Windows(R). Shipping since March 2003, Discreet cleaner XL software is a must-have for mastering, encoding and delivering stunning media to DVDs, CD-ROMs, the Web, PDAs or mobile phones. With a robust feature set and a practical, new workflow-focused user interface, cleaner XL for Windows builds on the cleaner legacy to deliver a solid return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) for any desktop video professional. Discreet will showcase combustion(R) 2.1 software at NAB--quickly becoming an industry standard as a unified vector paint, compositing and color correction solution for motion graphics and visual effects on the desktop. With the reduced price point of US $995--and the heritage of Discreet's award-winning technology, combustion software is ever more essential--and affordable--for today's desktop media professional involved in video and film effects, from high-end, to corporate and boutique post-production environments. (more about combustion) 3D Animation At NAB, Discreet will showcase 3ds max(TM) 5 and character studio(R) 4 modeling, character animation Character animation is a specialized process of the animation process, concerning the animation of one or more characters featured in an animated work. It is usually as one aspect of a larger production, and often to complement voice acting. and rendering software used for film and video CG and visual effects, short animated films, and broadcast graphic design. This year, the animation presentations will highlight new character studio 4 software capabilities for nonlinear animation; a 3ds max technology demonstration of new particle flow tools, and new 2D/3D workflow capabilities with the industry's best implementation of the FBX FBX Frameline, Bubble and Crosshair Generator (Unitcine) FBX Fighter/Bomber All Weather file format. Support for this well-regarded format in 3ds max and the inferno and flame systems allow a more comprehensive exchange of objects, lighting, texturing and animation data between animators Famous animators no longer living
About Discreet Discreet empowers media professionals to realize the visual experience and transform their most evocative and ambitious visions into reality. Discreet's award-winning solutions are designed for digital media creation, management and delivery--across all disciplines from film and television visual effects, color grading and editing to animation, game development, web/interactive, and design visualization. Discreet is based in Montreal, Quebec and is a division of Autodesk, Inc, the world's leading design and digital media creation, management, and distribution company. Product and corporate information: www.discreet.com. Discreet is a division of Autodesk, Inc. Autodesk, Discreet, 3ds max, cleaner, character studio, combustion, fire, flame, flint, inferno, lustre and sparks are either trademarks or registered trademarks of Autodesk, Inc./ Autodesk Canada Inc. in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. (C)Copyright 2003, Autodesk, Inc. All rights reserved. (1)In 1999, Discreet's inferno and flame visual effects systems were each recognized with an Academy Award - Scientific and Engineering Award by the Academy of Motion Picture Arts and Sciences. |
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