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Discover 100 Exquisite Luxury Condominiums and the Ultimate Pampered Lifestyle at the Open House for Excelsior at The Americana at Brand.


Caruso Affiliated Will Unveil Three Model Homes Designed by Rachel Ashwell, Creator of "Shabby Chic([R])," This Saturday and Sunday, June 14 and 15, 11 a.m. - 7 p.m.

GLENDALE, Calif. -- At Excelsior at The Americana at Brand, you can own a home within a vibrant retail venue with shopping, dining and entertainment at your doorstep, developed by Caruso Affiliated, the country's most creative developer of outdoor retail and entertainment centers. The public is invited to be among the first to view Excelsior's exceptional model homes created by trendsetting designer Rachel Ashwell of "Shabby Chic([R])," at an open house Saturday, June 14, and Sunday, June 15, from 11:00 a.m. until 7:00 p.m. The open house weekend features tours of the model homes and refreshments in the Excelsior Club Room adjacent to a resort-style pool, spa and fitness center, all of which are exclusive to residents.

Each "Shabby Chic([R])" model home incorporates unique elements that convey the Rachel Ashwell Shabby Chic philosophy of "Beauty, Comfort and Function." The living environments also are reflective of architectural styles and elements found at Excelsior and The Americana at Brand. One model home envelops you in a rustic, cozy atmosphere with a mix of reclaimed wood and vintage furniture. In the European tradition, a second home has soft hues and ornately carved white furniture evoking an 18th century French parlor. The third is the quintessential "Shabby Chic([R])" environment, created with whimsical flair featuring overstuffed white furniture and light, airy fixtures that add an ethereal quality.

"I am delighted to partner with the Caruso Affiliated team on this exciting opportunity to showcase the 'Shabby Chic([R])' aesthetic in a lifestyle environment in the lovely new luxury homes at The Americana at Brand," said Ashwell. "We also look forward to sharing our beautiful furniture, home decor and accessories with customers at our new store at The Americana at Brand."

"You are not just buying a beautiful home at Excelsior, you are buying an unequalled lifestyle and a living environment unlike any in the world," said Rick Caruso, CEO, Caruso Affiliated. "Excelsior homeowners have an exceptional array of retail, restaurants and entertainment just a few steps away. And with our world-class One Call[TM] Concierge Service, their every wish is fulfilled. Our professionally trained concierges can arrange to have everything from food to fashion delivered to your door, or poolside."

Excelsior luxury condominiums sit atop the shops at The Americana at Brand and adjacent to The Green, a two-acre central common area with a monumental animated fountain. Residents and their guests are greeted by a full-time doorman and may choose valet parking or direct access to separate, secure subterranean parking exclusive to Excelsior. Gorgeous, private outdoor relaxation and recreation are steps from your front door with a lushly landscaped resort-style pool and spa terrace, a fitness center with steam spas, a fireside retreat and the Excelsior Club Room, which can be reserved for private parties. Excelsior homes boast travertine and hardwood flooring, gourmet kitchens, European-style cabinetry and top-of-the-line appliances. Sumptuous bathrooms with oversized tubs with separate showers create a space for luxurious indulgence. Expansive master suites with large walk-in closets are designed as relaxing retreats.

"The level of craftsmanship in our homes at Excelsior is rare in today's world of mass production," Caruso notes. "We have hand-applied all of the plaster and paint to achieve a stunning patina. Our team carefully thought through how people live and what makes a place feel like home, such as gracious entries and hallways, large windows, custom cabinets and beautiful moldings. You'll find all these and more at Excelsior."

Homes at Excelsior range from 1,300 square feet to 2,632 square feet and from two-bedroom flats to three-bedroom, two-story townhomes. Each has a private balcony or terrace with views of the downtown Los Angeles skyline, the San Gabriel Mountains or the vibrant internal streets. Excelsior homes are priced from the $700,000s to $2 million.

Located within minutes of Los Feliz, Silver Lake, Pasadena and downtown Los Angeles, The Americana at Brand is bound by Brand Boulevard, Central Avenue and Colorado Street. Excelsior's sales center and grand lobby are located on Brand Boulevard just north of Colorado Street.

Additional information on Excelsior can be found at americanaatbrand.com or by calling (877) 897-5777. Rachel Ashwell Shabby Chic([R])products can be found at their new store at 161 Brand Boulevard, next to the Excelsior Sales Center. Call (818) 243-2011, or visitshabbychic.com.
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Publication:Business Wire
Date:Jun 12, 2008
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