Discover(R) Card Wins Brand Keys Customer Loyalty Award for 10th Consecutive Year.Discover Card's Ongoing Commitment to Cardmembers' Needs Drives Top Industry Honors RIVERWOODS, Ill. -- Discover Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. (NYSE NYSE See: New York Stock Exchange : DFS (Distributed File System) An enhancement to Windows NT/2000 and 95/98 that allows files scattered across multiple servers to be treated as a single group. With Dfs, a network administrator can build a hierarchical file system that spans the organization's LANs and ) today announced that Discover([R]) Card has received top honors for the 10th consecutive year in the 2007 Brand Keys Customer Loyalty Engagement Index([R]). Discover Card remained at the top of the credit card category in the annual survey from Brand Keys, Inc., the New York-based research consultancy that conducts a yearly study of brands that generate the highest customer loyalty. "As a company, we are gratified grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to know that year after year, our devotion Devotion may refer to:
In addition to being the top-rated credit card in the 2007 Brand Keys Customer Loyalty Engagement Index([R]), Discover Card ranks 28th overall out of 239 brands evaluated across 35 industry categories in the 2006 Index. Brand Keys will release the overall ranking for 2007 in September. "Our strong cardmember loyalty reflects our commitment to providing industry-leading cash rewards, on-line account management, customer service and fraud protection," said Margo margo /mar·go/ (mahr´go) pl. mar´gines margin. margo pl. margines [L.] border; margin. See also margin. Georgiadis, executive vice president and chief marketing officer. "We're always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to make our products and services more rewarding for our customers so Discover Card is top of wallet See digital wallet. ." In addition to no annual fee, all Discover Card Cashback cashback Noun 1. a discount offered in return for immediate payment 2. a service by which a customer in a shop can draw out cash on a debit card cashback cash n (= discount Bonus([R]) credit products are built on a foundation of the following rewards and services: * America's #1 Cash Rewards Program - In addition to the cash rewards associated with each specific card, Discover Cardmembers benefit from a Cashback Bonus Program that offers active cardmembers unlimited rewards that never expire expire /ex·pire/ (ek-spi´er) 1. to exhale. 2. to die. ex·pire v. 1. To breathe one's last breath; die. 2. To exhale. . * Ability to earn up to 1% Cashback Bonus automatically on all purchases. * The most flexible redemption options of any credit card, including the ability to redeem redeem v. to buy back, as when an owner who had mortgaged his/her real property pays off the debt. The term also refers to paying the amount due and all charges after a foreclosure (due to failure to make payments when due) has begun. Cashback Bonus as a statement credit, direct deposit or check, or for a Partner gift card. * Ability to increase, even double, their Cashback Bonus when they redeem for gift cards or e-certificates from an exclusive network of 80 brand-name Partners. * Rewards When Shopping Online - To make their money go further, cardmembers can earn 5 to 20% Cashback Bonus all year round when shopping at top online retailers such as Target.com, Overstock.com and Barnes&Noble.com through ShopDiscover (www.discovercard.com/shop). * Award-winning Customer Service - Discover Card products are supported by a knowledgeable and empowered team of customer service representatives, who are reachable in less than 60 seconds, 24/7, and who are committed to solving cardmembers' issues in just one phone call. * Advanced Fraud Protection - Discover Card also provides the most advanced fraud protection, with a $0 fraud liability guarantee. Cardmembers are never responsible for unauthorized charges - online, offline, anytime, anywhere. * Best-in-Class Travel Benefits - Cardmembers are covered by the most complete free set of travel benefits offered by any no-fee credit card. Global Traveler's Hotline provides fast, friendly travel assistance in just one call. Scheduled Air Travel Accident Insurance and Car Rental Insurance are also included. About the Brand Keys Customer Loyalty Engagement Index The Brand Keys Customer Loyalty Engagement Index is an annual syndicated study - initiated in 1997 - that currently examines customers' relationships with 362 brands in 55 categories. The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender en·gen·der v. en·gen·dered, en·gen·der·ing, en·gen·ders v.tr. 1. To bring into existence; give rise to: "Every cloud engenders not a storm" loyalty and drive real profits. These drivers not only define how the consumer will view the category, compare offerings, and, ultimately, buy, but also identify the expectations consumer hold for each driver. The brand whose drivers come closest to meeting (or even exceeding) those of the category Ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months. For a list of the 2007 winners, visit http://www.brandkeys.com/awards. About Discover Financial Services Discover Financial Services (NYSE: DFS) operates the Discover Card with more than 50 million cardmembers, the Discover Network with millions of merchant and cash access locations, and the Goldfish credit card business in the United Kingdom. Discover Financial Services also operates the PULSE ATM/debit network, which serves more than 4,400 financial institutions and includes nearly 260,000 ATMs, as well as POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale terminals, nationwide. For more information, visit www.discoverfinancial.com. |
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