Directfit Launches Web-Based IT Hiring Solution With Leading Executive Team.

Business Editors

IRVINE, Calif.--(BUSINESS WIRE)--Nov. 10, 2000

Behind today's most successful emerging companies lie experienced management teams. Directfit (www.directfit.com), a leading Web-centric IT hiring solutions provider, is a textbook case.

With their innovative, multi-dimensional IT hiring solution, Directfit is at the forefront of a booming market, and has drawn in a solid leadership team that represents a wide range of industry experience and functional breadth, giving Directfit a significant competitive advantage.

From Taco Bell to Cendant, Directfit's management team comes from some of the most differentiated and successful organizations in the country. The team is headed by Chairman and Chief Executive Officer, Bret Jorgensen, co-founder of TheraTx, Inc., a publicly traded contract services organization.

He was at the helm of TheraTx from the company's inception in 1989 until its $550 million cash sale in 1997. His success with TheraTx earned him Entrepreneur of the Year by Ernst & Young in 1995.

"My association with Directfit began in 1996, when I became Director/Chairman of the Board," indicated Jorgensen. "We saw an opportunity to transition this business through effective use of technology. When I became CEO in 1999, I developed a team to turn this vision into a winning strategy. We are confident this strategy will lead to explosive growth because it is a sound business model, born of our understanding of the industry and its customer base. Directfit is poised to capture significant market share from the e-cruiting market which is projected to reach $7.1 billion by 2005."

Chief Operating Officer, Nat Dodge, brings to Directfit more than 14 years of experience in the IT services industry, developing and implementing systems and solutions for the Fortune 1000 marketplace. Prior to Directfit, Dodge was Senior Vice President of Operations and Information Technology for Dataflex Corporation, a nationwide provider of IT services with 1995 revenues exceeding $450 million.

He notes that "the need for IT professionals outstrips supply by as much as 20%, which makes it difficult for companies to locate available IT candidates. It's exciting for me, in my role as COO, to continue to develop our differentiated Internet enterprise and help lead Directfit in solving this problem."

For Don Hankus, Directfit's Chief Information Officer, joining Directfit was a natural decision. At Cendant Corporation (NYSE:CD), the world's largest real estate brokerage franchise with major real estate brands such as Century 21, Coldwell Banker, and ERA, he served as the Director of Software Development. He designed, developed and implemented Cendant's Internet-based transaction system responsible for handling up to 3,500 transactions a minute.

"Having overseen an established company's transition to an e-business, I understand how critical technology is to Directfit's success," said Hankus. "I'm very excited to play a role in taking our exceptional hiring solution online."

Leading the financial end is CFO, Michael Rodriguez. He came to Directfit from Tickets.com, Inc. (Nasdaq:TIXX), where he was the Senior Vice President and Chief Financial Officer. Rodriguez played a pivotal role in growing the company from $6 million to $60 million in revenue, raised nearly $200 million in private equity and venture capital funding, and led the company's IPO filing in 1999.

"Understanding the dynamics of the New Economy is key to the success of online business models. My experience in guiding an online company in today's volatile e-commerce market, along with the support of Directfit's management team, will allow me to contribute to Directfit's success."

Rounding out Directfit's management is a strong Marketing team headed by Robert Klein, Vice President of Marketing and Business Development. Klein is no stranger to developing winning products. Prior to Directfit, Klein served in general management and senior marketing positions with Coca-Cola (NYSE:KO), Scott Paper, and Taco Bell (NYSE:YUM). In the course of his career, Klein has successfully introduced over $1 billion of incremental new products and services.

"I was attracted to Directfit because of its growth potential. Being on the ground floor gives me the opportunity to play a strong role in architecting the short- and long-term marketing and business strategy in a market with explosive growth," said Klein. "It's an incredibly fragmented market with lots of commodity offerings. The fact is, we've developed a far superior solution."

About Directfit

Directfit (www.directfit.com) is a leading Web-centric IT hiring solutions provider.

For the IT candidate, Directfit provides a custom-fit job opportunity with leading companies. Concurrently, the Directfit application makes it easy for companies and hiring managers to locate the most talented IT professionals, through the use of their proprietary profiling system and integrated tools such as Web videos of candidate interviews and detailed company and candidate profiles.

Precise matches are made based on technical, environmental, behavioral and salary requirements. Directfit is headquartered in Irvine, Calif., with 17 additional Technology Centers located throughout the United States. For more information, visit www.directfit.com or call toll free, 877/4-DIRFIT.