DirectNet Advertising, GreetingCard T-Shirts Launch Unique, Customizable ``Greeting Card T-Shirts'' in Time for Valentine's Day.

News & Business Editors

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Jan. 23, 2002

Gift givers in search of a unique yet personal Valentine's Day gift need look no further than the Internet, where DirectNet Advertising.net, Inc. (DNA) and GreetingCard T-Shirts, Inc. have teamed up to offer the "Greeting Card T-Shirt," a full-color, personalized t-shirt and detachable greeting card rolled into one.

"For about the same price as a quality greeting card, you can send your Valentine a customized t-shirt with a personalized `Peel n' Save(SM)' greeting card attached," says Paul Soltoff, CEO of DNA, the St. Petersburg, Fla.-based e-marketing services firm that holds exclusive marketing rights to the Greeting Card T-Shirt. "It's the perfect gift for someone who wants to send something creative and lasting. Why spend all that money on just a paper greeting card that gets thrown away?"

To purchase a Greeting Card T-Shirt, consumers log onto http://www.greetingcardtshirts.com where they are presented with easy-to-follow instructions. After identifying whether the gift is for a man, woman or child, they select an appropriate design and personalize both the t-shirt and the Valentine's Day card message.

The white t-shirts are high quality, 100 percent heavy-duty cotton, with the customized design printed in full color. The oversized greeting cards, also in rich color, are attached to the front of the shirt and can be easily detached, leaving the recipient with a quality shirt to wear and a personalized greeting card to read. A patent is pending on the product and process.

Greeting Card T-Shirts cost $8.95 each, which includes standard shipping and handling. Orders placed with priority shipping and handling by Feb. 6 will be delivered by Feb. 14.

"The t-shirt is shipped in a unique gift box resembling an oversized greeting card envelope. When it arrives, your Valentine simply detaches the card from the shirt to have both a card to cherish and a shirt to show off," says Sean Sullivan, president of GreetingCard T-Shirts, a wholly owned subsidiary of MyGarb, Inc.

Adds Soltoff: "While our Greeting Card T-Shirts currently feature Valentine's Day themes, we are by no means limiting them to this holiday. We will be expanding our line of cards and shirts for upcoming holidays and other gift-giving occasions."

About GreetingCard T-Shirts, Inc.

GreetingCard T-Shirts, Inc. is a wholly owned subsidiary of MyGarb Inc., (http://www.mygarb.com) one of the largest international manufacturers of personalized apparel for the direct-to-consumer and promotional markets. By utilizing the Company's proprietary Internet technology, customers can create unique, personalized orders online that are produced directly from the factory via branded web sites. In business since 1999, the Massachusetts-based company has offices in Boston, New York and Los Angeles.

About DirectNet Advertising.net, Inc.

Headquartered in St. Petersburg, Fla., DirectNet Advertising, Inc. (http://www.directnetadvertising.net) is one of the largest performance-based direct marketing service providers, with an extensive background in customer acquisition for consumer products and services. The Company develops highly scalable, automated and cost-effective systems and technologies to produce volume customers for advertisers, as well as revenue for web publishers and broadcast television and cable networks. DNA's offerings are delivered daily to millions of consumers through its syndicated network of more than 40,000 web sites; targeted email to 60 million opt-in consumers; its own email database of more than 15 million, and airings to millions of television households nationwide.

Editor's Note: Artwork is available upon request. Demo orders can be placed free by a limited number of journalists. Contact Liz Roop, 813-259-0345, or [e-mail].