DirectMail.com Launches Online Mapping Tool for Highly Targeted Mailing Lists.GeoSelector's innovative geo-mapping technology lets direct mail advertisers and fundraisers identify and target their best prospects via an interactive map, cutting waste, saving postage POSTAGE. The money charged by law for carrying letters, packets and documents by mail. By act of congress of March 3, 1851, Minot's Statute at Large, U. S. 587, it is enacted as follows: 2.-Sec. 1. and improving accuracy. WASHINGTON -- DirectMail.com, a leading direct mail and data services provider, announced the launch of their new online list targeting and selection tool that will help mailers trim expenses and increase the accuracy of their mailings. This is great news for organizations using direct mail who are faced with rising postage and paper costs, and consumers who still get too many shotgun-style mass mailings. "Our clients in both the commercial and nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. sectors are always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. better ways to target their offers, reduce costs and improve results," said Bob Salta, who, with partner Kirk Swain, has been quick to implement the latest web and data technologies to make direct mail easier, "smarter" and less expensive for companies and nonprofits of all sizes. That's exactly what they did with GeoSelector[TM], the new list-selection tool developed in-house by the company's IT chief, Brian Carroll This article is about American soccer player. For the Avant-Garde composer and musician, see Buckethead. Brian Michael Carroll (born July 20, 1981 in Springfield, Virginia) is an American soccer player, who currently plays defensive midfielder for D.C. . Carroll combined Google mapping technology with a high-end geo-coding program and then linked it to over 200 million consumer records in DirectMail.com's DirectChoice Consumer Masterfile. With GeoSelector, users simply enter a street address or zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. to bring up a map or satellite view of the location. From there they can zoom To change from a distant view to a more close-up view (zoom in) and vice versa (zoom out). An application may provide fixed or variable levels of zoom. A display adapter may also have built-in zoom capability. in, zoom out, experiment with different radius overlays, or draw any shape target on the map and get both an instant count of the number of names and addresses within the target area, and a demographic report showing what the selected consumers look like in terms of their age, income, type of housing and a whole range of other characteristics. Names can also be selected by these demographic characteristics as well to further narrow and fine-tune the mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new . "It's the most accurate and precise list-building tool on the market, right now," said Salta's partner Kirk Swain, noting that a patent is pending on it. "Plus it's extremely easy to use and fast, which goes with our goal of saving mailers' time and money. " The GeoSelector "Pro" edition can also be used to upload a client's existing customer base or prospect file, plot their locations on the map and view the underlying demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . This kind of visualization Using the computer to convert data into picture form. The most basic visualization is that of turning transaction data and summary information into charts and graphs. Visualization is used in computer-aided design (CAD) to render screen images into 3D models that can be viewed from all , in turn, can be used to generate lists of "look-alike" consumers or identify other meaningful geographical patterns. "We believe that GeoSelector has the potential to dramatically change the direct mail landscape," stated Salta. "The system's broad mapping detail and layered demographic information has all sorts of applications." With GeoSelector, Realtors, for example, can target specific neighborhoods or residents living next to or near certain geographical features, like waterfront properties. Home services providers can actually zoom in on a neighborhood and see which properties "look" like good prospects. And sales reps can pull prospect lists by pre-defined districts or territories. GeoSelector is currently available to anyone who wants to use it at the company's website - www.directmail.com/geoselector. Click on "Consumer Lists" to access the GeoSelector system, and watch the short video tutorial An instructional book or program that takes the user through a prescribed sequence of steps in order to learn a product. Contrast with documentation, which, although instructional, tends to group features and functions by category. See tutorials in this publication. to get started. DirectMail.com is revolutionizing the direct marketing industry by providing global online access to affordable, customized direct mail lists, production and mailing services. With over 35 years of experience in the direct marketing industry, DirectMail.com provides a wide range of global organizations, franchises, nonprofits and small local businesses with a full line of strategic, creative, list, production, data and campaign management services. |
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