Direct mail--farmer-directed--single.
CLIENT: Syngenta Crop Protection, Greensboro, N.C. --Mary DeMers
AGENCY: Gibbs & Soell Inc., San Francisco--Ann Camden
MESSAGE: The 2003 Potato Calendar reinforced brand and portfolio
awareness throughout the year, as well as captured agronomic and
demographic information through a series of four business reply cards.
It also drove traffic to the FarmAssist Web site for agronomic
information.
AUDIENCE: Primary 1,300 U.S. potato growers.
MERIT: PotashCorp / Fergus/Peters Group
NATIONAL FINALISTS: John Deere / In-house (2) Garst Seed Company /
SOLUTIONS Inc. Syngenta Crop Protection / Martin|Williams
Crompton/Uniroyal Chemical/Fruehling Communications National Pork Board
/ Osborn & Barr Communications Syngenta Crop Protection Inc. / RSVP
Communications Inc. Bayer CropScience / Rhea & Kaiser Marketing
Communications
COPYRIGHT 2004 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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