Direct mail--farmer-directed--single.CLIENT: Syngenta Crop Protection, Greensboro, N.C. --Mary DeMers AGENCY: Gibbs & Soell Inc., San Francisco--Ann Camden MESSAGE: The 2003 Potato Calendar reinforced brand and portfolio awareness throughout the year, as well as captured agronomic a·gron·o·my n. Application of the various soil and plant sciences to soil management and crop production; scientific agriculture. ag and demographic information through a series of four business reply cards. It also drove traffic to the FarmAssist Web site for agronomic information. AUDIENCE: Primary 1,300 U.S. potato growers. MERIT: PotashCorp / Fergus/Peters Group NATIONAL FINALISTS: John Deere / In-house (2) Garst Seed Company / SOLUTIONS Inc. Syngenta Crop Protection / Martin|Williams Crompton/Uniroyal Chemical/Fruehling Communications National Pork Board / Osborn & Barr Communications Syngenta Crop Protection Inc. / RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. Communications Inc. Bayer CropScience / Rhea rhea, in zoology rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in. & Kaiser Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales |
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