Direct mail--farmer-directed--series.CLIENT: Pioneer Hi-Bred International Inc., Johnston, Iowa--Warren Riedesel & Dennis Gaukel AGENCY: McCormick Company,Kansas City, Mo. --Steve Fink & Laura Mayfield MESSAGE: Communicate results of Pioneer brand corn hybrid yield advantage over competitors for the farm operator's specific county. Encourage farm operators to "raise their hand" and express interest in discussing their 2003 season corn needs with a Pioneer sales representative. AUDIENCE: Previous-season customers and targeted prospects, who resided in a county with a 5+ bushel-per-acre yield advantage Yield advantage The advantage gained by purchasing convertible securities instead of common stock, which equals the difference between the rates of return of the convertible security and the common shares. for Pioneer over competitive seed corn companies, and who had not yet invoiced Pioneer brand seed corn for the 2003 season after the first sales period. MERIT: Dow AgroSciences LLC / Bader Rutter & Associates Inc. NATIONAL FINALISTS: Valent U.S.A, Corporation / archer>malmo Dairyland Seed / Charleston|Orwig Inc. Dow AgroSciences LLC / Bader Rutter & Associates Inc. Boehringer Ingelheim Vetmedica Inc. / SOLUTIONS Inc. Anderson BioSystems / In-house National Pork Board / Osborn & Barr Communications Crompton/Uniroyal Chemical/Fruehling Communications Pfizer--New Cattle Biologicals / Charleston|Orwig Inc. |
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