Direct mail--directed to dealers, distributors, sales reps & all others relating to agribusiness--flat.
CLIENT: Bovance, Sioux Center, IA--Chris Sigurdson
AGENCY: Filament Marketing & Distillery Design Studio, Madison, WI--Ed Peck
MESSAGE: Bovance is a dedicated leader in the application of cloning technology to help improve the development of elite cattle.
AUDIENCE: Editors of leading cattle-focused publications across North America
MERIT: Dow AgroSciences / Bader Rutter & Associates
NATIONAL FINALISTS: DuPont Crop Protection / McCormick Company (2) Valent U.S.A. Corporation / archer>malmo Bayer CropScience / Rhea & Kaiser Marketing Communications CNH Capital / Insight Marketing EMD Crop BioScience / AdFarm Squid Ink / Broadhead + Co. John Deere / In-house