Direct mail--directed to dealers, distributors, sales reps & all others relating to agribusiness--flat.

CLIENT: Bovance, Sioux Center, IA--Chris Sigurdson

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AGENCY: Filament Marketing & Distillery Design Studio, Madison, WI--Ed Peck

MESSAGE: Bovance is a dedicated leader in the application of cloning technology to help improve the development of elite cattle.

AUDIENCE: Editors of leading cattle-focused publications across North America

MERIT: Dow AgroSciences / Bader Rutter & Associates

NATIONAL FINALISTS: DuPont Crop Protection / McCormick Company (2) Valent U.S.A. Corporation / archer>malmo Bayer CropScience / Rhea & Kaiser Marketing Communications CNH Capital / Insight Marketing EMD Crop BioScience / AdFarm Squid Ink / Broadhead + Co. John Deere / In-house