Direct mail--dealer, distributor & sales rep-directed--single.

CLIENT: Syngenta Crop Protection, Greensboro, N.C. --Margaret Mattoon Mattoon (măt'

n`), city (1990 pop. 18,441), Coles co., E central Ill.; inc. 1859. It is a processing, rail, and industrial center for a farming region. Among its manufactures are paper products, electrical and fire-prevention equipment, machinery, and signs.

AGENCY: Martin|Williams, Minneapolis--Terri Omdahl

MESSAGE: To introduce and educate packers and shippers on the benefits of Scholar fungicide.

AUDIENCE: Stone fruit packers and shippers in California.

MERIT: John Deem Credit / Mackenzie Marketing

NATIONAL FINALISTS: John Deere / In-house Bayer CropScience / Rhea & Kaiser Marketing Communications New Holland North America / Maclay & Shoemaker Graphics Arvesta Corporation / Woodruff Communications Syngenta Crop Protection Inc./RSVP Communications Inc. FMC Corporation Agricultural Products Group / NKH NKH - Non-Ketotic Hyperglycinemia&W Inc. Merial / Bader Rutter & Associates Inc.

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Title Annotation:	Best of NAMA; Syngenta Crop Protection; Martin/Williams
Comment:	Direct mail--dealer, distributor & sales rep-directed--single.(Best of NAMA)(Syngenta Crop Protection)(Martin/Williams)
Publication:	Agri Marketing
Article Type:	Brief Article
Geographic Code:	1USA
Date:	Apr 1, 2004
Words:	84
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Topics:	Advertising agencies Contracts Agricultural chemicals industry Advertising Contracts

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