Direct mail--dealer, distributor & sales rep-directed--single.CLIENT: Syngenta Crop Protection, Greensboro, N.C. --Margaret Mattoon AGENCY: Martin|Williams, Minneapolis--Terri Omdahl MESSAGE: To introduce and educate packers and shippers on the benefits of Scholar fungicide fungicide (fŭn`jəsīd', fŭng`gə–), any substance used to destroy fungi. Some fungi are extremely damaging to crops (see diseases of plants), and others cause diseases in humans and other animals (see fungal infection). . AUDIENCE: Stone fruit packers and shippers in California. MERIT: John Deem Credit / Mackenzie Marketing NATIONAL FINALISTS: John Deere / In-house Bayer CropScience / Rhea rhea, in zoology rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in. & Kaiser Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales New Holland North America / Maclay & Shoemaker Graphics Arvesta Corporation / Woodruff Communications Syngenta Crop Protection Inc./RSVP Communications Inc. FMC See fixed mobile convergence. Corporation Agricultural Products Group / NKH&W Inc. Merial / Bader Rutter & Associates Inc. |
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