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IT doesn't matter how bedecked in jewels they might be. Nor how much history is contained within their shells. A hundred million dollars would be a lot to pay for some eggs.

Unless, that is, you happen to be a Russian billionaire.

Viktor Vekselberg Viktor Feliksovich Vekselberg (Russian: Виктор Феликсович Вексельберг , one of Russia's richest men, has bought the world's largest private collection of Faberge Imperial Easter Eggs from the family of Malcolm S. Forbes. The nine eggs were expected to fetch $70 million to $100 million. The actual sale price wasn't disclosed, but there were more likely to be nine, not eight, digits on the check. Even for buying in Buying in has several meanings. In the securities market it refers to a process by which the buyer of securities, whose seller fails to deliver the securities contracted for, can 'buy in' the securities from a third party with the defaulting seller to make good.  bulk, the Forbes family Forbes family

U.S. publishing family. Bertie Charles Forbes (1880–1954) emigrated from Scotland to the U.S. in 1904. He founded Forbes magazine, a business and finance magazine, in 1916. He became a U.S. citizen in 1917. His son, Malcolm S.
 probably didn't want to give Vekselberg a discount.

An exaggerated case of national pride? That would be one plausible explanation. But it's also possible to see that purchase as part of a global trend that has been gathering force. Right around the world, luxury alternative investments are going through a boom.

Eggs are just one example. The art business is going crazy. Vintage-car prices are rising. Diamonds are getting more expensive. Football clubs are turning into playthings for men whose egos are even bigger than their expansive wallets.

There are some clues there to what the rich are up to with their money. And there are some lessons as well about the state of the global economy.

Art and antiquities are leading the way. In November, Sotheby's sold a Willem de Kooning abstract painting owned by billionaire Mitchell Rales for $11.2 million, and a Gustav Klimt Noun 1. Gustav Klimt - Austrian painter influenced by art nouveau (1862-1918)
Klimt
 piece sold for $29.1 million, during a record-setting sales period.

In London, another Russian billionaire, Roman Abramovich Roman Arkadyevich Abramovich (IPA: [rʌˈmɑn ərˈkadʲievɨtɕ əbrʌˈmovɨtɕ]) (Russian: , has been creating a stir with his lavish spending on football. He paid almost 60 million pounds to get control of Chelsea football club, and has spent about 111 million pounds to sign up 11 players for the club. And diamond prices rose 10 percent last year and are continuing to climb, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 De Beers, the world's biggest diamond company. ZAO ZAO Zakrytoe Aktsionernoe Obschestvo (Russian: Closed Joint Stock Corporation)
ZAO Zenith Angle Offset
ZAO Aluminium Doped Zinc Oxide (material for producton of organic light-emitting diodes) 
 Alrosa, which produces a fifth of the world's uncut diamonds, said sales surged 22 percent in 2003.

Luxury Investments

What the rich are doing with their cash is always interesting, and not just for voyeurs of conspicuous consumption conspicuous consumption
n.
The acquisition and display of expensive items to attract attention to one's wealth or to suggest that one is wealthy.

Noun 1.
. The rich, pretty obviously, are smarter with money than most of us. Where they're investing now, the rest of the world may well be investing soon.

The boom in luxury investments tells us that there is a lot of spare cash floating around. Interest rates are low around the world, the global economy is recovering, and stock markets have been rallying. The rich are on a roll.

But they may also be nervous about traditional, mainstream investments.

No doubt, a lot of their money is still going into stocks, bonds, hedge funds hedge fund, in finance, a highly speculative, largely unregulated investment device. Originating in the 1950s, the funds "hedge" by offsetting "short" positions (borrowing a security and then selling it at a higher price before repaying the lender) against "long"  and private-equity deals. But a significant chunk of it is clearly being diverted to investments that are more entertaining, and may be more profitable as well.

A trend of investing in luxury collectibles is a sign of nervous, not optimistic op·ti·mist  
n.
1. One who usually expects a favorable outcome.

2. A believer in philosophical optimism.



op
, times.

It suggests a fear that inflation may make a sudden return. If prices start surging globally, an oil painting may well be the best place to keep your cash parked. And it suggests that investors are worried that the returns from productive companies may turn out to be dismal.

A Faberge egg may not hold its value more than any other asset you buy. But at least it looks nice when you put it in a glass case, and you'll know that you took home a national treasure. And if the world heads for a period of high inflation and low growth-which is what this boom in luxury assets implies--it might turn out to be a good investment as well.

Matthew Lynn is a columnist with Bloomberg News.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Title Annotation:For the asking: information to help you get the job done
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Feb 16, 2004
Words:634
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