Direct Revenue Ends Third-Party Affiliate Distribution of Adware Client; Company to Focus on In-house Distribution and Direct Partnerships.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Direct Revenue, a leading provider of desktop advertising and behavioral marketing See behavioral targeting. services, announces that it has ended the use of third-party affiliate networks to distribute its software. Direct Revenue now distributes its adware client exclusively through its own promotion of free advertising-supported software and a set of distribution partners with which it has direct relationships. Cessation of third-party affiliate distribution is the latest example of Direct Revenue's focus, under the leadership of new CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jean Philippe Maheu, to champion best practices and industry-leading standards pertaining to consumer notice, privacy, control, and value. This latest action follows the simplification of the company's branding under a single name, "The Best Offers Network." "Taking complete control over our distribution was necessary for Direct Revenue to ensure full and consistent disclosure to users, and allow us to move forward as a leading provider of behavioral marketing services," explained Maheu. "With the adoption of this new policy, Direct Revenue can now be certain that its value exchange with all consumers is clear: download software for free in exchange for viewing relevant ads. "We are committed to the continued provision of relevant advertising, delivered by our exceptional behavioral technology, to a global network of consenting consumers under full disclosure," Maheu added. About Direct Revenue Direct Revenue is a leading provider of desktop advertising and behavioral marketing services. Leveraging its proprietary behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. and ad serving technology, Direct Revenue's Best Offers Behavioral and Best Offers Keyword products provide advertisers efficient and effective means to deliver highly targeted marketing messages to millions of Internet users worldwide. Founded in 2002, Direct Revenue is member of the Network Advertising Initiative (NAI See Network Associates. ) and supports the Spy Act SPY ACT Securely Protect Yourself Against Cyber Trespass Act (proposed US privacy legislation) (HR 29). |
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