Direct Response Financial Services Inc.: Direct Card Services, LLC and PromoConnect USA Inc. Create Joint Venture to Market Stored Value Cards to U.S. Hispanic Population.

LOS ANGELES -- Direct Response Financial Services Inc. (OTCBB:DRFL) through its subsidiary Direct Card Services, LLC ("DCS") and PromoConnect USA Inc. ("PCUSA") today announced that they had reached agreement to jointly sell stored value cards to the U.S. Hispanic population. PCUSA will head up the marketing effort in conjunction with support from DCS. DCS will provide various branded stored value cards and other financial services as part of the venture.

PCUSA has an existing national sales force reaching into Hispanic communities throughout the United States. The PCUSA sales teams are specially trained in understanding and reaching the Hispanic market. PCUSA has recently been successful in offering stored value credit cards on behalf of one of the largest U.S. banks where PCUSA quadrupled the number of stored value card sales for their banking customer over the previous year. PCUSA also has a current offering of telephone and cell phone products to the Hispanic market through a relationship with a publicly traded telecom company.

PCUSA offers a unique marketing approach to the Hispanic marketplace through its Culture to Cultura(TM) method of marketing. PCUSA has sales teams in traditional Hispanic market centers such as Los Angeles, Santa Ana, Phoenix, Houston and Miami as well as sales teams in other Hispanic marketing population concentrations such as Kansas City and Tulsa. PCUSA reaches the Hispanic marketplace through its understanding of the Hispanic culture and through its unique alliances with Hispanic for-profit and non-profit organizations.

PCUSA will coordinate its sales teams to support other media based stored value card offerings made by DCS.

T. Randolph Catanese, Managing Member of DCS, said, "PromoConnect completes our marketing model to the Hispanic marketplace. Combined with our existing media partners and banking relationships the PromoConnect street sales teams will give our company the reach into the Hispanic market on a personal level."

Al Rosario, President and CEO of PromoConnect also said, "Our company understands the Hispanic market. Since most of our employees are of Hispanic descent we know what works in the Hispanic market. Our past successes in the stored value card area give us an edge over our competition. We feel that DCS has a great stored value card program for the Hispanic market. Our street sales teams will push the DCS stored value card program through a process of education and ongoing communication with our customer base."

About Direct Response Financial Services Inc.

Direct Response Financial Services Inc. (OTCBB:DRFL) makes it easier, faster and more secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card, electronic check at the point-of-sale, or over the Internet. The Company's primary focus is to provide merchants and consumers with innovative financial products and services to expand their business and life in the electronic age. DRFL's mission is to allow its customers the ability to make payment and accept payment anytime, anywhere and through any means - safely, securely and reliably. For more information on DRFL go to the website www.drfs.net.

About PromoConnect USA Inc.

PromoConnect USA Inc. ("PCUSA") is a privately-held Nevada corporation with offices in California, Texas, Oklahoma, Arizona, Nevada, Illinois and New York. The company also maintains international offices in Mexico. PCUSA markets financial communication and health products to the Hispanic market. With its Culture to Cultura(TM) marketing methodology the company seeks to deliver products and services to the Hispanic market through culturally relevant means.

Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.