Direct Response Financial Services, Inc. to Provide eCommerce Solution to IMS and SmartVideo for the First Internet Based Direct Response Broadcast Network.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--Sept. 23, 2003

New Venture Will Launch the First Direct Response Worldwide Network On The Internet; Creates a Fourth Network to Add to Traditional Broadcast, Cable and Satellite Channels. A New Media Outlet is Born.

Sam Catanese, President and CEO of Infomercial Monitoring Service, Inc. (IMS) the leading provider of information to the electronic retailing, infomercial and direct response television markets, and the world leader in direct response television monitoring, announce that he plans to launch the first Internet based broadcast network dedicated exclusively to the direct response television industry, through his new company, Infomercial Partners. The network is part of a joint venture with SmartVideo Technologies, Inc. (OTCBB: SMVD), a leading provider of digital media.

The new infomercial network will provide 24 hour live and on demand viewing of the same infomercial and short form programming seen on television, but with the ability to view them from the Internet with the option to purchase the product right from the website during or anytime after the broadcast. In addition to joining the show in progress when they log on, viewers will also be able to select any show on the roster at any time, and view it in its entirety.

Potential customers will no longer have to hope and wait to find a rebroadcast of a show to purchase a product that they saw before. Product and shows will be searchable by category to easily guide the customer back to the show and product they want to purchase.

Furthermore, because SmartVideo is able to deliver high quality video and audio to consumers at connection speeds from 23k, consumers of all bandwidths will be able to view the programs on Microsoft Media Player on traditional computers, as well as cellular phones, much as they would over a traditional television network. For an example of the technology, please go to: www.smartvideo.com/ims or www.imstv.com.

It will be the first worldwide direct response television media outlet. The new network will begin operations within the month and plans to accept programming on a per inquiry basis.

As the success for direct response infomercials continues, the transition from television to the Internet is only practical. According to the Direct Marketing Association's Economic Impact Report, direct response television has grown by an average of 10.7 percent yearly from 1997 to 2002. Electronic retailing is projected to generate $154.1 billion in U.S. sales in 2003.

In addition, as part of the new media network, Direct Response Financial Services, Inc. (OTCBB: DRFL) through its pre-existing relationship with IMS will act as the exclusive provider of e-commerce solutions and merchant-banking requirements.

About SmartVideo Technologies, Inc.

SmartVideo Technologies, Inc. (OTCBB: SMVD) is a leading provider of turnkey digital media solutions that allow for the management of live or on-demand high-quality video presentations delivered via the Internet or wireless devices. SmartVideo's proprietary technologies allow video content to be viewed via both broadband and dial-up Internet connections. SmartVideo's traditional Internet solutions can be streamed over the Internet at speeds as low as 23k and at minimum rates of 15 frames per second, which allows its clients to reach more than 95% of all Internet users. For more information go to website www.smartvideo.com.

About Direct Response Financial Services, Inc.

Direct Response Financial Services, Inc. (OTCBB: DRFL; Berlin: DFS) provides marketing and financial solutions to merchants and consumers on any platform and in any venue. Its primary focus is to enable merchants and consumers financial products and services for faster and better means to expand their business and life in the electronic age. The Company provides these banking and financial service solutions together with innovative technology to its customers. DRFL's mission is to allow its customers to make payment and accept payment anytime, anywhere and through any means - safely, securely and reliably. For more information go to website www.drfs.net.

Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.