Direct Response Financial Services, Inc. Makes Investment In International Settlement Corporation.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--July 9, 2003

Direct Response Financial Services, Inc. (OTCBB:DRFL), announced today as part of its strategic investment and acquisition strategy that it has invested in International Settlement Corporation (ISC) of Nevada. Details of the investment include DRFL investing up to $250,000 for 8% of ISC, with an option to acquire the balance of the company at a price and terms to be negotiated. Additionally, both companies are to provide joint marketing and sales distribution of their leading-edge financial payment solutions.

ISC's technology automates check processing and clearing by gathering and processing the payment information electronically. ISC aggressively markets its products to government and state agencies (MuniClear(TM) product line) as well as large clients such as insurance companies, who desire to take maximum advantage of this electronic "digitization" of the check clearing process. The ISC system allows these clients to gain maximum float on check processing, reduce the cost per check clearing fee, better manage their NSF accounts, and completely automate their administrative and back office processing for handling checks.

Ted Kozub, CEO for DRFL stated, "Our investment in ISC coincides with our management direction to grow through strategic investments and acquisitions. We see a significant opportunity in the ISC technology solution and how it helps government agencies and large corporations save tremendous amounts of money by automating the antiquated check clearing process. Furthermore, the ISC system clearly fits into our core mission to allow our customers to make payment and accept payment anytime, anywhere and through any means - safely, securely and reliably."

Allen Yans, President of ISC stated, "The investment by DRFL makes a strong statement as to our technology, management team, and the market potential. Our two companies together make a very robust, comprehensive product offering that electronically covers all facets of municipalities and companies regarding receiving and making payments. We are already making significant joint sales efforts that will bear significant revenues in the near term."

About International Settlement Corporation, Inc.

International Settlement Corp ("ISC") is a private company headquartered in Las Vegas Nevada. ISC is positioned to become a leading electronic payment solutions provider for the multi-billion dollar payment transfer industry. ISC has developed an end-to-end financial solution that interweaves pre-existent financial clearing services with state of the art technology and equipment. The result is a system that converts consumer payment information (e-check and physical bank check) into an electronic transaction at the Point-of-Presentment for straight-through payment processing.

About Direct Response Financial Services, Inc.

Direct Response Financial Services, Inc. (OTCBB:DRFL) provides marketing and financial solutions to merchants on any platform and in any venue. Its primary focus is to enable merchants faster and better means to expand their business in the electronic age. The company provides merchant banking solutions together with innovative technology to its customers. For more information go to website www.drfs.net .

Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.